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Sam Sefer

Office Coordinator & Marketing Assistant

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Sam works behind the scenes at Ampersand HQ, working on tasks that range from choosing client’s aircraft seats to meticulously checking and preparing final documents. She is the first person you’ll speak to when you phone Ampersand!

A self-proclaimed explorer and adventure seeker, Sam found her desire to travel after completing a charity trek through the Sahara Desert. Ever since, she’s always itching to get her walking boots on and explore the world, ticking one mountain off her list at a time. Raised by ex-army parents, throwing herself into thrilling experiences is in Sam’s blood, however there are two sides to her adventurous nature. From exploring Europe’s buzzing cities over the weekends to climbing up active volcanoes in Indonesia for sunrise and jumping out of aeroplanes for sunset. She has an obsession with collecting Christmas Tree Baubles from every country that she visits and will hunt one down no matter how tough the challenge! This has also led to a very interesting looking Christmas Tree.

Sam began her career in travel after backpacking India, teaching English in Bali and island hopping in The Philippines. Her most recent adventure has been to Sri Lanka, exploring the culture and of course, completing Adams Peak.

Sam's Favourites



This mango-shaped Indian Ocean island is a bountiful and spirited nation, overflowing with natural wonders, abundant wildlife, sumptuous cuisine, ancient UNESCO World Heritage sites and a rich cultural legacy. From the cool colonial Tea Country and Cultural Triangle in the country’s interior, to the curvaceous golden sands on the coast, and the plentiful national parks home to some of the...



Sam's favourites include the elegant Taj Lake Palace in Udaipur and the Grande Dame of Galle Fort, Amangalla...

Taj Lake PalaceView here
AmangallaView here
The Oberoi MumbaiView here
Fort BazaarView here
Brunton BoatyardView here



18 days from £6,500

Here at Ampersand we like to do things differently, so on this itinerary you won’t find any one night stops...

View here

Sam's Photo Album

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Client Testimonials

Without question, you put together the best trip I have ever taken. We were shown around like visiting dignitaries, the hotels were fantastic and the itinerary was just right. Everybody I know will hear about how amazing Ampersand is!
- Leslie Siben, India
I had a very lovely time and was looked after splendidly. My first visit to India could not have been better, save for being longer! But I shall return at some point and I shall look to you to make the arrangements.
- Matthew Nicklin, North India
We had a wonderful holiday - everything was perfect. Thank you for helping us to make a thoughtful plan to enjoy and make most out of our trip. The places we visited, the guides, the transportation and driver, the hotels selected... Everything was great!
- Jaime Benitez, South India
I thought the Ampersand team was outstanding. We couldn’t have hoped for anything more.
- Mr Geoffrey Johnson, India
Difficult to articulate just how good the service from you and your team really was. We know you will continue to do well and hope we have the chance to seek your assistance again before long.
- Mr & Mrs Manson, North India
Ampersand provided a bespoke and flexible holiday, tailored to my every whim. Their highly professional staff had only one goal which was to arrange an exceptional holiday and some unforgettable experiences in India. I have no hesitation in fully recommending them and they will be the first company I approach in the future - 10/10
- Anonymous, India
Ampersand’s preparation, attention to detail and interaction before and during our trip show exactly why good travel agents have a role in today’s internet booking age. They were a delight to deal with!
- Mr David Wallace, North India
I would recommend Ampersand without any hesitation!!! The best travel agent that I’ve ever had. Everything – from the individual care and attention in planning the trip, through to the efficiency of the agents on the ground in India – was handled brilliantly. An absolutely first-class service all round!
- Matthew Annable, Rajasthan, India
Everything you did for us whilst we were away was hugely appreciated, and Ampersand has been exemplary in every way. I'll always recommend you!
- Mr Richard Stoughton, Sri Lanka
So many highlights to choose from! The hotels were amazing but Maya Villa was a highlight… I loved just hanging out in the hammock reading my book and watching the peacocks chase the cows!
- Krista Weir, Sri Lanka

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