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7 reasons why Sri Lanka is such a hot travel destination

7 reasons why Sri Lanka is such a hot travel destination

1). Sri Lanka is now truly a year round destination – The opening up of the east coast has created new beach destinations which are at their best from March to October, perfectly complementing the west coast beaches which are at their best from October to April.

2). Drastically improved infrastructure – Transport is now an awful lot easier with new air taxis, train services, airports and motorways. With the opening of the E-01 Southern Expressway the journey from the airport to Galle has been cut from 4.5 hours to less than 2 hours.

2). Tourism development – The government aims to dramatically increase tourist arrivals by focusing on the 4 and 5 star market and doubling the number of hotel rooms. This will focus on the east coast, predominantly the coastal towns of Arugam Bay, Pasikudah, Trincomalee, Nilaveli and Kuchaveli. Interestingly, a more Maldivian style approach will be taken on the west coast on 14 small islands 150km north of Colombo near the fishing town of Kalpitiya.

3). Extraordinary natural diversity – From the 2,500m peaks in the island’s interior to the savannah-like panoramas of Yala National Park to the palm-fringed coast, Sri Lanka offers an astonishing variety of landscapes. It has some of the greatest biodiversity on the planet and it is the best place in the world for spotting blue whales, sperm whales and leopards.

4). Cultural treasures – Despite being relatively small at 65,610 sq km (a little smaller than Ireland), the island has a staggering 6 UNESCO World Heritage Sites. Dotted across the Cultural Triangle, you have Polonnaruwa, Sigiriya, Dambulla, Anuradhapura and Kandy with the holiest of Buddhist sites, the Temple of the Tooth.

5). Stylish boutique hotels – Epitomised by the late talented architect, Geoffrey Bawa, Sri Lanka has a very unique and sophisticated sense of style. 

6). Family-friendlinessSri Lanka is an especially and fun family holiday destination. Its abundance of family-friendly villas and soft adventure activities like whale watching and wildlife safaris make it a fantastic destination for all ages – toddlers, teenagers and grown-ups!

On our website we have an array of suggested Sri Lanka itineraries, which are all great and each offer a different combination of ingredients – but do bear in mind that we tailor-make every trip for every client based on what you want from your holiday. If you would like to find out more about Sri Lanka, please call 020 7819 9770 or email

Client Testimonials

Difficult to articulate just how good the service from you and your team really was. We know you will continue to do well and hope we have the chance to seek your assistance again before long.
- Mr & Mrs Manson, North India
So many highlights to choose from! The hotels were amazing but Maya Villa was a highlight… I loved just hanging out in the hammock reading my book and watching the peacocks chase the cows!
- Krista Weir, Sri Lanka
Ampersand’s preparation, attention to detail and interaction before and during our trip show exactly why good travel agents have a role in today’s internet booking age. They were a delight to deal with!
- Mr David Wallace, North India
I would recommend Ampersand without any hesitation!!! The best travel agent that I’ve ever had. Everything – from the individual care and attention in planning the trip, through to the efficiency of the agents on the ground in India – was handled brilliantly. An absolutely first-class service all round!
- Matthew Annable, Rajasthan, India
Without question, you put together the best trip I have ever taken. We were shown around like visiting dignitaries, the hotels were fantastic and the itinerary was just right. Everybody I know will hear about how amazing Ampersand is!
- Leslie Siben, India
Everything you did for us whilst we were away was hugely appreciated, and Ampersand has been exemplary in every way. I'll always recommend you!
- Mr Richard Stoughton, Sri Lanka
I thought the Ampersand team was outstanding. We couldn’t have hoped for anything more.
- Mr Geoffrey Johnson, India
Ampersand provided a bespoke and flexible holiday, tailored to my every whim. Their highly professional staff had only one goal which was to arrange an exceptional holiday and some unforgettable experiences in India. I have no hesitation in fully recommending them and they will be the first company I approach in the future - 10/10
- Anonymous, India
We had a wonderful holiday - everything was perfect. Thank you for helping us to make a thoughtful plan to enjoy and make most out of our trip. The places we visited, the guides, the transportation and driver, the hotels selected... Everything was great!
- Jaime Benitez, South India
I had a very lovely time and was looked after splendidly. My first visit to India could not have been better, save for being longer! But I shall return at some point and I shall look to you to make the arrangements.
- Matthew Nicklin, North India

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