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5 Reasons Why Bhutan Should Be On Your Travel List

5 Reasons Why Bhutan Should Be On Your Travel List

This year marks 50 years since Bhutan opened its doors for the first time to foreign travellers, making it one of the most fascinating, untouched and least-visited places in the world.

Nestled in the eastern Himalayas, Bhutan is often referred to as the “Land of the Thunder Dragon” because of the wild thunderstorms that strike the valleys from the peaks of The Himalayas.

Despite being a tiny land-locked country the size of Switzerland, luxury cultural tours of Bhutan have something to offer all types of traveller; families, couples, wellness travellers and nature lovers. Whatever the type of holiday, Bhutan will guarantee stunning landscapes, warm hospitality and a unique blend of culture and relaxation.

If you're seeking a destination that's both enriching and enchanting, here are five reasons why Bhutan should be on your travel list:

1. The People

Bhutan is known for being one of the happiest countries on earth and has been ranked number one in the world for Gross National Happiness (GNH), which prioritises the wellbeing and happiness of its citizens rather than sole focus on economic growth.

As a traveller, we believe the people you meet along the way, particularly the locals, make any trip that much better and more memorable, and immersing yourself in a society that values happiness above all else can’t help but rub off on you.

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2. The Landscape

Whether you're an avid trekker or simply seeking tranquility in nature, Bhutan's diverse scenery promises mesmerising views at every turn. From the snow-capped peaks of the Himalayas (including Gangkhar Puensum - the highest unclimbed mountain in the world) and to the glacial rivers meandering through the tropical green valleys covered in multicolour rhododendrons, Bhutan is a paradise of spectacular natural beauty.

3. The Activities

Bhutan is an ideal place for hiking, trekking, mountain biking, rafting, birding, fishing, archery (the country’s national sport) and wildlife viewing (including rare species such as Bengal tigers, leopards, elephants, red panda, monkeys and black bears). Popular activities include exploring the stunning Paro Valley, trekking through the dense forests of Jigme Wangchuck National Park, or hiking to the iconic Tiger's Nest Monastery. If you’re seeking relaxation and spiritual serenity, Bhutan’s stunning landscapes create an atmosphere of tranquility for practicing yoga and meditation.

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4. The Culture

With its rich cultural heritage, Bhutan is dotted with ancient dzongs (fortresses), Buddhist temples (more than 2,000!) and beautiful monasteries adorned with intricate murals and ornate woodwork. Among the most significant are the sacred Taktshang Goemba (Tiger's Nest Monastery) in Paro, Punakha Dzong in Punakha and the Buddha Dordenma in Thimphu.

Before booking a holiday to Bhutan, it’s worth checking if your visit will coincide with one of the many annual festivals - “tshechus” - that take place throughout the year. These social gatherings are colourful affairs where locals showcase traditional dances and spiritual rituals that the Bhutanese have practised for centuries.

5. The Hotels

Since the Covid-19 lockdown, Bhutan has become a much easier place to travel with revamped tourism policies and luxury hotels popping up across the country. Both Aman Resorts and Six Senses each have five beautiful lodges in Bhutan’s five iconic valleys: Thimphu, Punakha, Paro, Gangtey and Bumthang. COMO now have two equally luxurious properties that are perfect for active couples or families who enjoy yoga, hiking, biking and hot stone spas. You can browse our portfolio of hand-picked Bhutan hotels, lodges and resorts here.

Overall, Bhutan offers an unforgettable travel experience that captivates visitors with its blend of natural beauty, culture and commitment to happiness and sustainability. Whether you’re looking for a luxury cultural tour, a trekking adventure or a spiritual break, we would love to help you organise your perfect tailor-made holiday to Bhutan. Speak to one of our destination experts on +44(0) 207 81 99 770 or email

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Client Testimonials

I would recommend Ampersand without any hesitation!!! The best travel agent that I’ve ever had. Everything – from the individual care and attention in planning the trip, through to the efficiency of the agents on the ground in India – was handled brilliantly. An absolutely first-class service all round!
- Matthew Annable, Rajasthan, India
Everything you did for us whilst we were away was hugely appreciated, and Ampersand has been exemplary in every way. I'll always recommend you!
- Mr Richard Stoughton, Sri Lanka
I had a very lovely time and was looked after splendidly. My first visit to India could not have been better, save for being longer! But I shall return at some point and I shall look to you to make the arrangements.
- Matthew Nicklin, North India
I thought the Ampersand team was outstanding. We couldn’t have hoped for anything more.
- Mr Geoffrey Johnson, India
Difficult to articulate just how good the service from you and your team really was. We know you will continue to do well and hope we have the chance to seek your assistance again before long.
- Mr & Mrs Manson, North India
Without question, you put together the best trip I have ever taken. We were shown around like visiting dignitaries, the hotels were fantastic and the itinerary was just right. Everybody I know will hear about how amazing Ampersand is!
- Leslie Siben, India
Ampersand provided a bespoke and flexible holiday, tailored to my every whim. Their highly professional staff had only one goal which was to arrange an exceptional holiday and some unforgettable experiences in India. I have no hesitation in fully recommending them and they will be the first company I approach in the future - 10/10
- Anonymous, India
Ampersand’s preparation, attention to detail and interaction before and during our trip show exactly why good travel agents have a role in today’s internet booking age. They were a delight to deal with!
- Mr David Wallace, North India
We had a wonderful holiday - everything was perfect. Thank you for helping us to make a thoughtful plan to enjoy and make most out of our trip. The places we visited, the guides, the transportation and driver, the hotels selected... Everything was great!
- Jaime Benitez, South India
So many highlights to choose from! The hotels were amazing but Maya Villa was a highlight… I loved just hanging out in the hammock reading my book and watching the peacocks chase the cows!
- Krista Weir, Sri Lanka

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