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Dear Mr Ampersand: For a first trip to India, should I visit the North or the South?

Dear Mr Ampersand: For a first trip to India, should I visit the North or the South?

Dear Mr Ampersand,

For a first trip to India, should I visit the North or the South?

Yours,
In a Muddle from Middlesex


Dear In a Muddle,

Ah, the great Indian dilemma - North or South?

A question as old as the Raj, debated with theatrical fervour by everyone from seasoned travellers to those who once went to a Diwali party in Notting Hill and now consider themselves cultural experts.

The truth? There is no wrong answer - only a wrong approach.

Let’s consider the contenders.

North India: The Grand Spectacle

The North is India at its most dramatic, a place of Mughal opulence, holy Hindu temples, sweeping desert landscapes and palatial splendour. It is the India of golden domes, camel caravans and cities painted in improbable shades of pink, blue and white.

What awaits you?

Delhi – A magnificent, maddening capital where dynasties have risen and fallen but the traffic remains eternal. You will eat the best kebabs of your life before being nearly flattened by a rogue cow or auto rickshaw.

Agra – The Taj Mahal. And yes, it is every bit as magnificent as people say - especially if you visit at dawn, before the selfie sticks arrive.

Rajasthan – This is where things get truly extravagant. Stay in a former Maharaja’s palace, sip negronis at sunset on a rooftop in Jodhpur and glide across Udaipur’s Lake Pichola as if in a Merchant Ivory film.

Varanasi – If you wish to see something utterly unlike anything else on Earth, then go here. It is ancient, surreal, spiritual, chaotic and deeply unforgettable.

The North of India is for those who want:

- Grand palaces, sensational shopping and an assault on the senses.

- The classics - Delhi, Jaipur, Agra, Udaipur - in all their resplendent glory.

- To arrive home with at least three pashminas, a minor addiction to masala chai and marigolds and stories that will last a lifetime.

South India: The Slow, Seductive Charmer

If the North is a spectacle, the South is an embrace. Lush, languid and utterly intoxicating, this is the India of coconut groves, temple towns and emerald-green backwaters.

What awaits you?

Kerala – A place so beautiful it should be illegal. Glide down the backwaters on a private houseboat, eat the best seafood of your life and submit to daily massages so relaxing you forget what year it is.

Tamil Nadu – Temples that make the Sistine Chapel look understated. If you like colour, history and silk saris so bright they can be seen from space, this is for you.

Pondicherry – A French-tinged dream by the sea. Think colonial villas, cafés with fresh croissants and sunsets best enjoyed with a perfectly chilled Kingfisher beer.

Munnar & Coorg – Tea estates, rolling hills and landscapes so lush you expect a Bengal tiger to casually saunter past at any moment.

The South of India is for those who want:

- Beauty without the chaos.

- A trip that is soothing, sensory and endlessly photogenic.

- To return home in a state of deep tranquillity, possibly carrying artisanal spices and a newfound obsession with Ayurveda.

So, North or South?

Ask yourself one simple question:

Do I want to be dazzled or lulled?

- If you want grandeur, history and cinematic drama → Go North.

- If you want tropical serenity, temples and a slower pace → Go South.

- If you want to be indecisive and delay this decision until next year → Go to both.

Either way, you will fall in love, will eat something unforgettable and will spend the rest of your life plotting your return.

Yours,

Mr Ampersand

Whether you’re drawn to the palaces of Rajasthan or the backwaters of Kerala, India will have its way with you. The only question is how you wish to begin.

Start here: Our India Itineraries

Carefully curated. Beautifully bewildering. Utterly unforgettable.



Client Testimonials

Ampersand’s preparation, attention to detail and interaction before and during our trip show exactly why good travel agents have a role in today’s internet booking age. They were a delight to deal with!
- Mr David Wallace, North India
I barely know where to begin... though a sincere 'thank you' would be the best. You have organised this trip perfectly. May was an inspiring and delightful companion in Myanmar – thoroughly professional and friendly at the same time. My accommodation throughout has been superb, especially The Governor's Residence and The Mandarin Oriental. The view from the cottage at Inle Lake was beautiful and I loved every moment of being there. And here I am now on the last leg of this extended holiday at my favourite place. I could stay here for ever, the peace, silence and surroundings all amazing, plus the people and the whole aura of Vana. Thank you for much, and I look forward to speaking to you on my return.
- Ms Margulies, Burma, India & Thailand
Difficult to articulate just how good the service from you and your team really was. We know you will continue to do well and hope we have the chance to seek your assistance again before long.
- Mr & Mrs Manson, North India
We really enjoyed the trip and were happy that we squeezed so much into a few short days. The Burmese people were lovely and the sites were fantastic. We really enjoyed the balloon ride and would highly suggest it to others in the future. The trip went super smoothly and a good time plus learning happened for all. Yangon was nice as the Strand was quite amazing and we of course loved the giant gold temple. Many thanks for all of your help and look forward to future travel with you.
- Wallace Family, Burma
I had a very lovely time and was looked after splendidly. My first visit to India could not have been better, save for being longer! But I shall return at some point and I shall look to you to make the arrangements.
- Matthew Nicklin, North India
Without question, you put together the best trip I have ever taken. We were shown around like visiting dignitaries, the hotels were fantastic and the itinerary was just right. Everybody I know will hear about how amazing Ampersand is!
- Leslie Siben, India
Getting to Amanpulo from Manila was very simple and the beach was the most beautiful I’d ever been on; pristine white sand, not a single piece of rubbish in sight. You get your own solar powered golf buggy to drive around resort (and a butler at request). The views from the Hillside Casita were spectacular!
- Mr Wyburd, Philippines
So many highlights to choose from! The hotels were amazing but Maya Villa was a highlight… I loved just hanging out in the hammock reading my book and watching the peacocks chase the cows!
- Krista Weir, Sri Lanka
I would recommend Ampersand without any hesitation!!! The best travel agent that I’ve ever had. Everything – from the individual care and attention in planning the trip, through to the efficiency of the agents on the ground in India – was handled brilliantly. An absolutely first-class service all round!
- Matthew Annable, Rajasthan, India
Difficult to choose the highlight of the trip, can’t choose between… 1) Taj Mahal & Oberoi Amarvilas. 2) Ranthambore. 3) Lake Palace. We have to say a particular thank you for selecting Parmod as our driver. He is a delightful and kind man who took our holiday and our enjoyment as his responsibility. Thank you for putting together such an amazing trip for us. The balance of city and rural destinations was perfect for us and the variety of rooms and hotel types brilliant. Our driver and guides also added so much to the trip with their knowledge of India’s history and culture and their willingness to discuss it both from a professional and personal angle.
- Carruthers family, North India
Everything you did for us whilst we were away was hugely appreciated, and Ampersand has been exemplary in every way. I'll always recommend you!
- Mr Richard Stoughton, Sri Lanka
Ballyfin was great - we loved it! Best things were the amount of space, it felt like you had the whole place to yourself, the history of the house, and the staff. We'd definitely recommend it. Thanks very much for all the help getting it booked!
- Mr Wyburd, Ireland
We had a wonderful holiday - everything was perfect. Thank you for helping us to make a thoughtful plan to enjoy and make most out of our trip. The places we visited, the guides, the transportation and driver, the hotels selected... Everything was great!
- Jaime Benitez, South India
Ampersand provided a bespoke and flexible holiday, tailored to my every whim. Their highly professional staff had only one goal which was to arrange an exceptional holiday and some unforgettable experiences in India. I have no hesitation in fully recommending them and they will be the first company I approach in the future - 10/10
- Anonymous, India
I thought the Ampersand team was outstanding. We couldn’t have hoped for anything more.
- Mr Geoffrey Johnson, India
We have just returned back from a wonderful trip. Thank you very much for organising everything. The transfer was excellent – for once they had perfect car seats. The villa was lovely, just what we needed and the hotel had helpfully put us as far away as possible from everyone else. The breakfast buffet was the best I have ever seen – and I am slightly obsessive over breakfast!! There was an incredible choice, something for everyone and so beautifully presented. A real highlight of the trip. Thank you again for sorting everything - and at such short notice!
- Redmayne family, Phuket

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