JAPAN Inspiration Gallery 11 Japan
Back to Listing


Sapporo is the prefectural capital of Hokkaido, the northernmost island of Japan. It is an area the size of Scotland, with a sparsely distributed population, and Sapporo is its only major city. The highlight of its calendar is the internationally renowned snow festival in February, where everything from full-size replicas of temples to giant figures from Manga comics are built by dozens of teams from Japan and abroad.

But Sapporo has plenty to offer the rest of the year as well, with Odori Park and the city''s botanical gardens pleasant by day, and the neon-lit drinking & dining area of Susukino buzzing by night. Sapporo beer has now become a staple pint on the London pub scene, and the main factory can be visited as well as local sake breweries.

Since Hokkaido doesn't yet have the bullet train, we recommend picking up a rental car here and exploring the area - the scenic and historic port town of Otaru is an hour to the north, and the scenic lakeside area of Shiretoko is an hour south, before exploring the great natural panoramas of Hokkaido that lies to the east.

Sapporo Japan 11 Sapporo Japan 11
Sapporo Japan 1.jpg (1) Sapporo Japan 1.jpg (1)
Sapporo Japan 10 Sapporo Japan 10
Sapporo Japan 4 Sapporo Japan 4
Sapporo Japan 14 Sapporo Japan 14
Sapporo Japan 8 Sapporo Japan 8
Sapporo Japan 2 Sapporo Japan 2
Sapporo Japan 6 Sapporo Japan 6
Sapporo Japan 5 Sapporo Japan 5
Sapporo Japan 12 Sapporo Japan 12
Sapporo Japan 1 Sapporo Japan 1
Sapporo Japan 9 Sapporo Japan 9
Sapporo Japan 3 Sapporo Japan 3
The traveller sees what he sees, the tourist sees what he has come to see.
G. K. Chesterton

Client Testimonials

I thought the Ampersand team was outstanding. We couldn’t have hoped for anything more.
- Mr Geoffrey Johnson, India
We had a wonderful holiday - everything was perfect. Thank you for helping us to make a thoughtful plan to enjoy and make most out of our trip. The places we visited, the guides, the transportation and driver, the hotels selected... Everything was great!
- Jaime Benitez, South India
So many highlights to choose from! The hotels were amazing but Maya Villa was a highlight… I loved just hanging out in the hammock reading my book and watching the peacocks chase the cows!
- Krista Weir, Sri Lanka
Ampersand’s preparation, attention to detail and interaction before and during our trip show exactly why good travel agents have a role in today’s internet booking age. They were a delight to deal with!
- Mr David Wallace, North India
Without question, you put together the best trip I have ever taken. We were shown around like visiting dignitaries, the hotels were fantastic and the itinerary was just right. Everybody I know will hear about how amazing Ampersand is!
- Leslie Siben, India
Ampersand provided a bespoke and flexible holiday, tailored to my every whim. Their highly professional staff had only one goal which was to arrange an exceptional holiday and some unforgettable experiences in India. I have no hesitation in fully recommending them and they will be the first company I approach in the future - 10/10
- Anonymous, India
Difficult to articulate just how good the service from you and your team really was. We know you will continue to do well and hope we have the chance to seek your assistance again before long.
- Mr & Mrs Manson, North India
I would recommend Ampersand without any hesitation!!! The best travel agent that I’ve ever had. Everything – from the individual care and attention in planning the trip, through to the efficiency of the agents on the ground in India – was handled brilliantly. An absolutely first-class service all round!
- Matthew Annable, Rajasthan, India
I had a very lovely time and was looked after splendidly. My first visit to India could not have been better, save for being longer! But I shall return at some point and I shall look to you to make the arrangements.
- Matthew Nicklin, North India
Everything you did for us whilst we were away was hugely appreciated, and Ampersand has been exemplary in every way. I'll always recommend you!
- Mr Richard Stoughton, Sri Lanka

Let us keep you up to date

Sign up to our newsletter and never miss out on unmissable exclusive luxury experiences