THAILAND - island beach

Create your own Robinson Crusoe fantasy and experience the thrill of hidden beaches on Thailand’s coast, accessible only by long-tail boat.

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THAILAND - Chang Rai elephant camp

Get a soaking at elephant bath time and learn how mahoots keep their elephants clean, cool and under control!

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THAILAND - Four Seasons Koh Samui 2

Enjoy stunning white sand beaches edged by swaying coconut trees, whilst receiving top-notch service at the Four Seasons, Koh Samui.

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THAILAND - Amanpuri Phuket Thailand Ampersand Travel 10

Enjoy this iconic Phuket beach, nestled in a coconut plantation, whilst experiencing an exceptional level of service at Aman’s flagship property, Amanpuri.

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THAILAND - Thai girls

This is the friendly face of Thailand. Everywhere you go, you’ll be greeted with gracious smiles and friendly conversation, starting with a courteous "Sawadee Ka" (hello).

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THAILAND - W Resort Koh Samui

W Hotels have a reputation for merging natural landscapes with innovative modern architecture and this W Hotel, located on Koh Samui, is no exception with its breath-taking infinity pool that cuts a slice through a stunning seascape – pure genius.

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THAILAND - Amanpuri, Main Pool, Phuket

The zen-like Amanpuri in Phuket will help you fully unwind within its harmonious interiors. With inspiration taken from Thailand’s temples this top Aman hotel is guaranteed to leave you totally blissed out and pampered.

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THAILAND - AmanPuri, Beach Club

Soak up the understated sophistication of the sublime swimming pool at the Amanpuri in Phuket.

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THAILAND - Metropolitan - Bangkok, view from

Take in the dazzling sight of Wat Arun by night from the uber-chic Metropolitan hotel. For the energetic, we recommend visiting by day to see a startling view of Bangkok from the top of the tallest temple in the city.

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THAILAND - Orient Express view 2

Travel in the ultimate style and comfort on the legendary Orient Express and watch rural Thailand unfold before your eyes.

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THAILAND - Orient Express view rice pickers

From your unique vantage on the world’s most luxurious train journey enjoy unparalleled views of everyday life in the Thai countryside. You'll no doubt pass by rice pickers in their traditional hats, cultivating Thailand’s staple dish.

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THAILAND - Thanyamundra 2 Khao Sok Naitonal Park

Toast your good fortune whilst you soak up the picturesque natural environment at Thanyamundra Resort in Khao Sok National Park and dine like a king on food sourced from the fields around you.

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THAILAND - Thanyamundra, Khao Sok Naitonal Park

Bedrooms at the secluded Thanyamundra retreat are made from local teak and furnished with beautiful Asian antiques. In the morning, watch the dawn mists roll off the jungle clad hills.

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THAILAND - Soneva Kiri -snorkelling

Discover pristine corals and brightly coloured fish in the clear-as-glass water that surrounds your private hideaway island at Soneva Kiri.

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THAILAND - Main Pool at Six Senses Yao Noi

Luxuriate poolside at Six Senses Yao Noi's hilltop reserve whilst taking in this epic view of the Phang Nga Bay and its mysterious limestone cliffs.

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THAILAND - Six Senses Yao Noi - Ocean Panorama Pool Villa 5

On the island paradise of Six Senses Yao Noi, you'll get unparalleled views of the mystical Phang Nga Bay from your bed, a stunning and spacious villa with private pool and personal butler. 

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THAILAND - Ryavadee

Limestone cliffs form an integral part of your vistas at Rayavadee on Krabi. Experience dinner within a cavernous natural chamber, soaking up the unique, echo-ey atmosphere. Watch out for bats!

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THAILAND - Bangkok, tuk tuk

No visit to Thailand is complete without a ride in a tuk-tuk, the most popular mode of city transport. It is fact-paced and often quite hair-raising but this noisy experience is a must. 

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THAILAND - Six Senses Yao Noi, Evening lanterns

Soak up the atmospheric dusk scene at the Six Senses Yao Noi, overlooking the awe-inspiring crags of Pang Nga Bay.

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THAILAND - Metropolitan food - Bangkok 2

Within the cool haven of Bangkok's Metropolitan hotel, experience award-winning cuisine that perfectly highlights the best of Asian tastes: spicy, sweet and zingy – all at the same time!

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THAILAND - Kirimaya - National Park - pool

Imagine relaxing on a day bed at Kirimaya, situated in a this peaceful spot in the heart of Khao Yai National Park, surrounded by the sounds of untamed nature.

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THAILAND - Four Seasons Tented Camp 4

This Four Seasons tent, set in the willowy bamboo forests of the Golden Triangle is extremely luxurious and chicly furnished with original Thai artefacts and traditional lanterns that lend a romantic glow at dusk.

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THAILAND - Four Seasons Tented Camp - Chang Mai & Rai 3

Sitting on the wiry, rubbery neck of an elephant is an experience not to be forgotten. Scratch behind huge, dusty ears to make a friend for life. Here is Ampersand's MD, James, at the Four Seasons Tented Camp Chang Rai.

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THAILAND - Four Seasons Tented Camp - Chang Mai & Rai 2

For a unique bathing experience have a soak in this wooden tub, on the balcony of your expansive tent at Four Seasons Tented Camp, Chang Rai. Listen to the hoots of nature, just out of reach in dense, untamed foliage.

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THAILAND - Four Seasons Tented Camp, Chang Mai & Rai

This is seclusion at its best. Take advantage of your large outdoor deck at the Four Senses Chang Rai to view the meandering river, unchecked wildlife and encroaching jungle.

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THAILAND - Four Seasons Koh Samui

The Four Seasons Koh Samui is one of our favourite hotels in Thailand - private villas are stylish and spacious, and come with an outdoor living area, private pool and al fresco bathroom with wraparound sea views. Enormously sophisticated.

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The Mandarin Oriental is a Bangkok old-timer and one of the best in town – we particularly love the Mandarin Oriental's Author’s Wing suites with their colonial white shutters and black and white tiled flooring.

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THAILAND - Emerald Buddha Temple

The Emerald Buddha Temple is a must see, regarded as the most important temple in Thailand. This beautifully ornate Buddhist temple in the centre of Bangkok houses an emerald Buddha, carved from single slab of jade.

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THAILAND - xxx

The Anantara Chang Rai is an elaborately luxurious resort set in 160 acres of tropical gardens and is perfectly positioned for exploring the Golden Triangle area. 

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THAILAND - Anantara - Chang Rai, Mahoot training, elephant camp

Get up close to these magnificent creatures in Chang Rai and learn from the mahoots how best to handle an elephant by yourself!

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THAILAND - Anantara, Golden Triangle, Chang Rai

Join in this amazing opportunity to help train an elephant with the help of a mahoot. They grow up with the elephants and are incredibly skilled and knowleagable about these magnificent creatures.

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Welcome to Thailand

In comparison to its neighbours, Thailand has had a relatively peaceful history and has developed at a faster pace than the rest of Southeast Asia. However, it is the country's natural charms that enchant visitors, and the one that leaves the most lasting impression is the Thai people themselves. The majority of the population are Theravada Buddhists and for most Thais, their religion influences every aspect of their lives from work to play. Another major influence on daily life is the guiding light of Thai Royal family, in particular the late King Rama IX (1927 – 2016), who was revered and loved throughout the Kingdom.

Luxury holidays in Thailand are best begun with a city-break in the thrilling capital of Bangkok; by exploring its buzzing markets and gold-tinged temples via narrow canal ways, and admiring the dizzying cityscape from world-class rooftop restaurants and bars, you will get a real taste of this wonderful country before discovering its other cities, delving into its beautiful countryside and hopping between the islands and their sandy beaches. For sublime whiter-than-white tropical beaches and some of the best service in Asia, head to the southwest coastal resort of Phuket, the southeast island of Koh Samui, or to the ultra-luxe and exclusive Six Senses Yao Noi. For a hedonistic and wild party scene, head to the backpacker island of Koh Pha Ngan, where the infamous Full Moon Party was first born. Or Koh Lanta, for a cool, younger vibe with a slower pace of beach life.

Visitors are drawn to the stunning gilded temples and exotic khlongs (canals) of Bangkok, to trekking in the jungles and tribal highlands of Chiang Mai and Chiang Rai and to exploring the ancient cities of Ayutthaya and Sukhothai – Thailand has something for everyone, making it a great all-rounder destination that caters to many holiday types. While most Thailand holidays, including luxury family holidays, include the beaches and islands of the south, many do not fit in Thailand's numerous national parks - such as the oldest, Khao Yai National Park. We highly recommend adding these to an ultimate luxury itinerary as they support an abundance of wildlife, from elephants and tigers to hundreds of species of birds. Camp under the stars in a luxury tent, trek through the lush forests scattered with ancient banyan trees, or raft on sparkling rivers for the ultimate family adventure holiday. The Andaman Coast is to the west of the southern peninsula and is famous for its limestone rock formations, colourful dive sites and idyllic secluded beaches overlooking the Indian Ocean. The clear, turquoise seas of the Gulf of Thailand brim with corals and fish and gently lap the beaches to the east of the peninsula. Thailand is home to plenty of high-end beach resorts and some of the world's most charming and beautifully serviced luxury hotels in the world.

It’s no wonder our Thailand tailor made holidays draw our clients back time and again. For the ultimate guide to Thailand, speak to our specialists who are on hand to provide expert travel advice, and will be delighted to plan your tailor-made holiday to Thailand.


Our suggested tours in Thailand

Travel East Asia in Luxurious Style with Aman Resorts

Aman SEA Tour VIETNAM Amanoi Vinh Hy Bay Vietnam 2

17 days from £7,955

Experience the beauty of Southeast Asia on this 18 day tour while staying exclusively at Aman proprieties. Observe the brand’s...

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Two Kingdoms... Bhutan & Thailand with COMO Resorts

BHUTAN - Uma Paro

12 days from £5,330

Explore the kingdoms of Bhutan and Thailand on a luxurious and exhilarating journey starting in the Himalayas and the spectacular...

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Sheer Indulgence... From Cambodia’s Angkor Temples to Phuket & Bangkok in Thailand

THAILAND - Amanpuri Phuket Thailand Ampersand Travel 19

11 days from £13,095

This indulgent journey combines three of the most fascinating facets of Cambodia and Thailand, using its finest hotels. Enjoy a...

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The Ultimate Adventure Tour of Thailand

THAILAND - Chang Rai elephant camp

14 days from £4,250

The perfect balance of action and relaxation, ideal for nature and adventure-lovers. Enjoy several of Thailand’s natural splendors, from wildlife-rich national...

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Meandering Down the Mekong... Thailand, Laos, Cambodia & Vietnam

Meandering Down The Mekong Itinerary

21 days from £7,500

This is our ‘super luxe’ Mekong itinerary. Sleeping both on the boat and in hotels, you will experience four countries...

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From Bhutan to Thailand's Best Beach with Aman Resorts

Amanpuri, Phuket, Thailand (3).jpg

14 days from £7,795

Not many trips take you from summit to sea, experiencing both the majesty and mountains of Bhutan and the blazing...

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Luxury Indochina… Vietnam, Laos & Cambodia

Luxury Indochina Itinerary 23

15 days from £5,650

This trip gives you the most luxurious taste of Indochina. Enjoy Vietnam, Laos and Cambodia’s best boutique hotels, including one...

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Siam in Style - Jungles, Trains & Beaches in Thailand

THAILAND - Four Seasons (I think)

16 days from £8,585

This luxurious itinerary travels from the hills of northern Thailand to the stunning beaches and islands in the country's south....

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Some of our favourite hotels in Thailand

Eastern and Oriental Express ,
Bangkok

THAILAND - Orient Express view

The opulent Eastern and Oriental Express is the most luxurious way to travel through South East Asia. Its gleaming green...

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The Oriental ,
Bangkok

The Oriental Bangkok Bangkok Thailand 4

  The Oriental Bangkok is one of Ampersand's Top 10 Lux City Hotels. This elegant and luxurious iconic hotel in the...

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The Metropolitan ,
Bangkok

THAILAND The Metropolitan Hotel Bangkok

The Metropolitan has a cool and contemporary east-meets-west aesthetic with modern Oriental accents which are combined with award-winning cuisine, a...

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Soneva Kiri ,
Koh Kood

Soneva Kiri KOH KOOD Thailand 16

  Soneva Kiri is one of Ampersand's Top 10 Eco Retreats. Opened in 2009, Soneva Kiri offers 42 pool villas set...

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Six Senses Yao Noi ,
Phang Nga Bay

THAILAND - Six Senses Yao Noi, Evening lanterns

  Six Senses Yao Noi features in Ampersand's Top 10 Swimming Pools This fabulous resort has 54 generously proportioned, private pool villas,...

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Four Seasons Tented Camp Golden Triangle ,
Chiang Rai

THAILAND - Four Seasons Tented Camp, Chang Mai & Rai

Reached by river boat amid Thailand's exotic bamboo jungles, the Four Seasons Tented Camp offers a unique experience of unadulterated...

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Some of our favourite places of interest in Thailand

Krabi

Krabi Thailand 1

The province of Krabi is located on the south western coast of Thailand where the turquoise waters of the Andaman...

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Bangkok

THAILAND - Bangkok, tuk tuk

Bangkok, one of the most exciting metropolises in Asia was founded in 1782. It is constantly evolving and the recent...

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Sukhothai

Sukhothai Thailand 1

The development of Sukhothai into a dominant city in 1238 is considered to be the birth of the first Thai...

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Khao Yai National Park

Khao Yai National Park Thailand

At 2,168 square kilometres, Khao Yai is one of Thailand's biggest as well as oldest National Parks. In fact, it...

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Koh Racha Yai

The Racha Koh Racha Yai Thailand 8

Bright turquoise water and a soft white beach await you on the tiny island of Racha Yai, 20 kilometres south...

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Koh Samui

THAILAND - Four Seasons Koh Samui 2

A jewel in the Gulf of Siam off the eastern coast of Thailand, Koh Samui is part of an archipelago...

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Without question, you put together the best trip I have ever taken. We were shown around like visiting dignitaries, the hotels were fantastic and the itinerary was just right. Everybody I know will hear about how amazing Ampersand is!
- Leslie Siben, India
So many highlights to choose from! The hotels were amazing but Maya Villa was a highlight… I loved just hanging out in the hammock reading my book and watching the peacocks chase the cows!
- Krista Weir, Sri Lanka
Difficult to articulate just how good the service from you and your team really was. We know you will continue to do well and hope we have the chance to seek your assistance again before long.
- Mr & Mrs Manson, North India
We had a wonderful holiday - everything was perfect. Thank you for helping us to make a thoughtful plan to enjoy and make most out of our trip. The places we visited, the guides, the transportation and driver, the hotels selected... Everything was great!
- Jaime Benitez, South India
Ampersand’s preparation, attention to detail and interaction before and during our trip show exactly why good travel agents have a role in today’s internet booking age. They were a delight to deal with!
- Mr David Wallace, North India
Everything you did for us whilst we were away was hugely appreciated, and Ampersand has been exemplary in every way. I'll always recommend you!
- Mr Richard Stoughton, Sri Lanka
I thought the Ampersand team was outstanding. We couldn’t have hoped for anything more.
- Mr Geoffrey Johnson, India
I had a very lovely time and was looked after splendidly. My first visit to India could not have been better, save for being longer! But I shall return at some point and I shall look to you to make the arrangements.
- Matthew Nicklin, North India

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