Vietnam Banner 2 Logo Vietnam (1)
Back to Listing


Legend has it that when Vietnam first formed itself as a country, a family of dragons rose from the Red River to create this renowned bay. These dragons are said to have assisted locals in protecting the land at Halong by dropping giant emeralds on incoming enemy troops, in turn forming the estimated 1,900 towering limestone islands that stand there to this day. Whether you are a believer in this mythical tale or not, the immense cliffs rising out of the still aquamarine waters really are astounding and it will strike you how easy it is to connect the landscape’s ethereal beauty with the divine. Declared a World Heritage Site by UNESCO in 1994, Halong Bay remains the country’s premier attraction, drawing in over 2 million foreign visitors annually.

Aside from providing a stunning backdrop, the bay is also a place of historic importance. Research has revealed proof of prehistoric human activity in the area and remains of successive ancient cultures; from the Soi Nhu culture dating back to 18,000BC to the Ha Long culture of four millennia past. Despite thousands of years passing, modern day locals share a remarkable amount in common with these ancient forefathers; to this day, visitors will encounter local fishermen out at work and quaint communities of floating houses lurching above the crystal waters.

Without a doubt, the best way to enjoy Halong Bay is by cruising through the sparkling turquoise waters by boat. We recommend spending a day or two aboard a luxury charter and indulging in a massage on board to experience the otherworldly location in true style.

No trip to Halong Bay should be complete without also visiting one of the region’s many cave complexes – explore Sung Sot Cave to see a grotto of unique grandeur with a fantastic array of animal and bird life.

Halong Vietnam 2 Halong Vietnam 2
VIETNAM Ha Long Bay 2 VIETNAM Ha Long Bay 2
Halong Vietnam 1 Halong Vietnam 1
The Princess Junk Halong Vietnam 3 The Princess Junk Halong Vietnam 3
Halong Vietnam 3 Halong Vietnam 3
Junks Of Halong Bay Vietnam Luxury Holiday With Ampersand Travel Junks Of Halong Bay Vietnam Luxury Holiday With Ampersand Travel
Halong Vietnam Halong Vietnam
The Princess Junk Halong Vietnam The Princess Junk Halong Vietnam


To my mind, the greatest reward and luxury of travel is to be able to experience everyday things as if for the first time, to be in a position in which almost nothing is so familiar it is taken for granted.
Bill Bryson

So many highlights to choose from! The hotels were amazing but Maya Villa was a highlight… I loved just hanging out in the hammock reading my book and watching the peacocks chase the cows!
- Krista Weir, Sri Lanka
We had a wonderful holiday - everything was perfect. Thank you for helping us to make a thoughtful plan to enjoy and make most out of our trip. The places we visited, the guides, the transportation and driver, the hotels selected... Everything was great!
- Jaime Benitez, South India
We have been on expensive and luxurious holidays in the past, but the service and communication Ampersand has provided has far exceeded those offered by other agencies.
- Susan Ford, India
Difficult to articulate just how good the service from you and your team really was. We know you will continue to do well and hope we have the chance to seek your assistance again before long.
- Mr & Mrs Manson, North India
I had a very lovely time and was looked after splendidly. My first visit to India could not have been better, save for being longer! But I shall return at some point and I shall look to you to make the arrangements.
- Matthew Nicklin, North India
Ampersand’s details preparation, attention to detail and interaction before and during our trip show exactly why good travel agents have a role in today’s internet/direct booking age. Shalmali was a delight to work with – before and during our trip.
- Mr David Wallace, North India
Without question, you put together the best trip I have ever taken. We were shown around like visiting dignitaries, the hotels were fantastic and the itinerary was just right. Everybody I know will hear about how amazing Ampersand is!
- Leslie Siben, India
Everything you did for us whilst we were away was hugely appreciated, and Ampersand has been exemplary in every way. I'll always recommend you!
- Mr Richard Stoughton, Sri Lanka

From our Instagram

The mysterious allure of #Namibia never fails to draw us in 🇳🇦
Misty layers, endless plains and silhouetted trees stretch as far as the eye can see
#AmpersandTravel #LuxuryIsInTheExperience
✨Brand new blog post curated by one of our specialists: ‘5 Unmissable experiences in North India’✨
Follow the link in our bio to read about some of Ampersand’s favourite cultural experiences in #Varanasi, #Calcutta, #Delhi & #Mumbai 🇮🇳
#AmpersandTravel #LuxuryIsInTheExperience
We’re dreaming of #Bali’s reflective sunsets today 🌅
Enjoy particularly striking views from @thelegianbali in #Seminyak
#AmpersandTravel #LuxuryIsInTheExperience
Has #ChineseNewYear inspired you to visit this fascinating country? It certainly has for us! 🇨🇳
Explore #China on a tailor-made tour with us to delve into its rich culture, taste its world-renowned cuisine & stay at the exquisite #AmanSummerPalace
#AmpersandTravel #LuxuryIsInTheExperience
Treat yourself to a stay in #Amangalla - the stately grand dame of #GalleFort while in Sri Lanka 🇱🇰
Not only will you step into a bygone era here, but you’ll also have all the surrounding sights right on your doorstep 🏰
Set within an inviting oasis of elegant palms and eucalyptus trees, #Amanbagh stays true to its name 🍃(‘Peaceful garden’ in Sanskrit and Hindi) 🇮🇳
One of @jamesjayasundera’s favourite hotels in the world, #Ampersand believe that there’s no better place to enjoy rural #Rajasthan than this luxurious idyll
#AmpersandTravel #LuxuryIsInTheExperience
Intense colours of #India are the perfect antidote to the Monday blues 🇮🇳🌺🌼
Our India specialists are gearing up for a research trip to #Rajasthan - covering #Udaipur, #Jodhpur, #Nagaur, #Jaipur, #Ajabgarh, #Ranthambore, #Agra & #Delhi
✨Ampersand’s ‘Top 10 Swimming Pools’ hotlist - 2019 ✨
Check our TOP TEN'S #Highlights to be tempted to dive into the hottest hotels’ new pools, as well as some of our firm old favourites across Asia... 🏊🏻‍♂️💧
#AmpersandTravel #LuxuryIsInTheExperience
In #Japan, the lesser-known plum tree (‘ume’ #梅) blossoms in February - March 🌺
Visit at this time to admire these special flowers and beat the crowds that swarm the country during cherry blossom peak season 🌸
#AmpersandTravel #LuxuryIsInTheExperience

Let us keep you up to date

Sign up to our newsletter and never miss out on unmissable exclusive luxury experiences