Gyeongbokgung Palace, Seoul, Korea 2.jpg South Korea.png
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An Introduction to South Korea: From Seoul to Jeju Island

11 days from £9,500 per person

This perfectly paced introduction to South Korea captures the essence of a country where ancient tradition and cutting-edge modernity exist in effortless harmony. From the royal palaces and artisan quarters of Seoul to the coastal charm of Busan, the timeless treasures of Gyeongju and the volcanic beauty of Jeju Island, this journey reveals Korea’s remarkable diversity. With a thoughtful blend of culture, cuisine, nature and contemporary design, it offers an inspiring overview of a destination that continues to surprise and delight at every turn.

Your journey begins in Seoul, a city of dazzling contrasts where glass towers rise beside serene palace courtyards. Explore the grand Gyeongbokgung Palace, once home to the kings of the Joseon dynasty, before delving into the artisan-lined streets of Bukchon Hanok Village, where centuries-old homes now house teahouses and craft studios. A private Korean cooking class in a traditional hanok offers an authentic taste of the country’s culinary soul, while time at Changdeokgung Palace and its Secret Garden reveals the refinement of Korea’s royal heritage. Finish with a specialist-led exploration of in Seoul’s contemporary art scene, where modern galleries stand as bold counterpoints to the city’s timeless traditions.

From Seoul, travel by high-speed train to Busan, Korea’s vibrant southern port city where mountains meet the sea. Visit the UN Memorial Cemetery, the only one of its kind in the world, and reflect on the sacrifices of the Korean War. Wander through the colourful hillside lanes of Gamcheon Culture Village, once a refugee settlement and now a hub of creativity, before sampling the city’s freshest seafood at Jagalchi Market. Take a stroll along Haeundae Beach, or visit F1963, a beautifully reimagined industrial space that embodies Busan’s fusion of heritage and innovation.

A day trip takes you to Gyeongju, the ancient capital of the Silla Kingdom and a UNESCO World Heritage city often described as a “museum without walls”. Explore Bulguksa Temple, an exquisite Buddhist complex dating to the 8th century, and wander through the royal tombs of the Daereungwon Tomb Complex, where grassy mounds conceal treasures from Korea’s golden age. Here, layers of history rest quietly beneath the hills, connecting visitors to a thousand years of spiritual and artistic legacy.

End your journey on Jeju Island, a volcanic paradise of black-sand beaches, lava cliffs and lush forests. Walk the Olle coastal trails, visit the Bonte Museum and Glass House designed by renowned Tadao Ando, and admire the panoramic crater of Seongsan Ilchulbong, one of Jeju’s most iconic landmarks. Meet the island’s legendary haenyeo, female free divers who embody Jeju’s matriarchal traditions, and unwind in a traditional jimjilbang spa. With its blend of myth, nature and artistry, Jeju is a serene and poetic finale to a journey through Korea’s past, present and future.


Itinerary details

11 days from £9,500 per person

  • Day 1 - Four Seasons Seoul - Seoul
    Arrive in Seoul and transfer to your hotel.
  • Day 2 - Four Seasons Seoul - Seoul
    Morning tour of Gyeongbokgung Palace, followed by private cooking class in a restored hanok. Afternoon walking tour around the Bukchon Hanok area.
  • Day 3 - Four Seasons Seoul - Seoul
    Morning guided tour of Changdeok Palace, including the Secret Garden. Afternoon contemporary art tour with a leading specialist.
  • Day 4 - Four Seasons Seoul - Seoul
    Morning visit to the National Museum of Korea. Afternoon visit the War Memorial Museum and a talk with a North Korean defector.
  • Day 5 - Park Hyatt Busan - Busan
    Morning High-speed Bullet Train to Busan (2.5 hours). Afternoon visit F1963 Cultural Center and Haeundae Beach.
  • Day 6 - Park Hyatt Busan - Busan
    Morning visit to UN Memorial Cemetery followed by Gamcheon Village. Afternoon visit and lunch at Jagalchi Market.
  • Day 7 - Park Hyatt Busan - Busan
    Day trip to Gyeongju. Visit Bulguk Temple, Daereungwon Tomb Complex and Gyeongju National Museum.
  • Day 8 - JW Marriott Jeju - Jeju Island
    Morning fly to Jeju Island. Afternoon at leisure or visit to a Jimjilbang, a traditional Korean spa.
  • Day 9 - JW Marriott Jeju - Jeju Island
    Morning walk along the Seogwipo trail, on the south of the island. Afternoon visit the Bonte Museum designed by Tadao Ando.
  • Day 10 - JW Marriott Jeju - Jeju Island
    Day hike to Seongsan Ilchulbong and continue on to Tadao Ando’s Glass House
  • Day 11 - In transit.
    Morning transfer to the airport for your onward flight home.
Gyeongbokgung Palace Guards, Seoul, Korea.jpeg Gyeongbokgung Palace Guards, Seoul, Korea.jpeg
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Gwanghwamun Square, Seoul, Korea.jpg Gwanghwamun Square, Seoul, Korea.jpg
Gyeongbokgung Palace, Seoul, Korea 2.jpg Gyeongbokgung Palace, Seoul, Korea 2.jpg
Gyeongbokgung Palace, Seoul, Korea.jpeg Gyeongbokgung Palace, Seoul, Korea.jpeg
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Bukchon Hanok Village, Seoul, Korea.jpg Bukchon Hanok Village, Seoul, Korea.jpg
Changdeokgung, royal palace in Seoul, Secret garden, Korea.jpeg Changdeokgung, royal palace in Seoul, Secret garden, Korea.jpeg
Traditional Korean food storage for fermented foods - sauce, soy paste, chili paste.jpg Traditional Korean food storage for fermented foods - sauce, soy paste, chili paste.jpg
Changdeokgung palace in Seoul, Korea.jpeg Changdeokgung palace in Seoul, Korea.jpeg
National Museum of Korea, Seoul, Korea 2.jpg National Museum of Korea, Seoul, Korea 2.jpg
National Museum of Korea, Seoul, Korea.jpg National Museum of Korea, Seoul, Korea.jpg
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Busan, South Korea 1.jpeg Busan, South Korea 1.jpeg
Haedong Yonggungsa Temple, Busan, South Korea.jpeg Haedong Yonggungsa Temple, Busan, South Korea.jpeg
The United Nations Memorial Cemetery in Busan, South Korea.jpeg The United Nations Memorial Cemetery in Busan, South Korea.jpeg
Gamcheon Culture Village,Busan, South Korea.jpeg Gamcheon Culture Village,Busan, South Korea.jpeg
Jagalchi fish market, Busan, South Korea 2.jpeg Jagalchi fish market, Busan, South Korea 2.jpeg
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Glass House building at Seopjikoji on Jeju Island in South Korea.jpeg Glass House building at Seopjikoji on Jeju Island in South Korea.jpeg
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I dislike feeling at home when I am abroad.
George Bernard Shaw

Client Testimonials

We really enjoyed the trip and were happy that we squeezed so much into a few short days. The Burmese people were lovely and the sites were fantastic. We really enjoyed the balloon ride and would highly suggest it to others in the future. The trip went super smoothly and a good time plus learning happened for all. Yangon was nice as the Strand was quite amazing and we of course loved the giant gold temple. Many thanks for all of your help and look forward to future travel with you.
- Wallace Family, Burma
Ballyfin was great - we loved it! Best things were the amount of space, it felt like you had the whole place to yourself, the history of the house, and the staff. We'd definitely recommend it. Thanks very much for all the help getting it booked!
- Mr Wyburd, Ireland
I had a very lovely time and was looked after splendidly. My first visit to India could not have been better, save for being longer! But I shall return at some point and I shall look to you to make the arrangements.
- Matthew Nicklin, North India
So many highlights to choose from! The hotels were amazing but Maya Villa was a highlight… I loved just hanging out in the hammock reading my book and watching the peacocks chase the cows!
- Krista Weir, Sri Lanka
I barely know where to begin... though a sincere 'thank you' would be the best. You have organised this trip perfectly. May was an inspiring and delightful companion in Myanmar – thoroughly professional and friendly at the same time. My accommodation throughout has been superb, especially The Governor's Residence and The Mandarin Oriental. The view from the cottage at Inle Lake was beautiful and I loved every moment of being there. And here I am now on the last leg of this extended holiday at my favourite place. I could stay here for ever, the peace, silence and surroundings all amazing, plus the people and the whole aura of Vana. Thank you for much, and I look forward to speaking to you on my return.
- Ms Margulies, Burma, India & Thailand
We have just returned back from a wonderful trip. Thank you very much for organising everything. The transfer was excellent – for once they had perfect car seats. The villa was lovely, just what we needed and the hotel had helpfully put us as far away as possible from everyone else. The breakfast buffet was the best I have ever seen – and I am slightly obsessive over breakfast!! There was an incredible choice, something for everyone and so beautifully presented. A real highlight of the trip. Thank you again for sorting everything - and at such short notice!
- Redmayne family, Phuket
Without question, you put together the best trip I have ever taken. We were shown around like visiting dignitaries, the hotels were fantastic and the itinerary was just right. Everybody I know will hear about how amazing Ampersand is!
- Leslie Siben, India
I thought the Ampersand team was outstanding. We couldn’t have hoped for anything more.
- Mr Geoffrey Johnson, India
Difficult to choose the highlight of the trip, can’t choose between… 1) Taj Mahal & Oberoi Amarvilas. 2) Ranthambore. 3) Lake Palace. We have to say a particular thank you for selecting Parmod as our driver. He is a delightful and kind man who took our holiday and our enjoyment as his responsibility. Thank you for putting together such an amazing trip for us. The balance of city and rural destinations was perfect for us and the variety of rooms and hotel types brilliant. Our driver and guides also added so much to the trip with their knowledge of India’s history and culture and their willingness to discuss it both from a professional and personal angle.
- Carruthers family, North India
I would recommend Ampersand without any hesitation!!! The best travel agent that I’ve ever had. Everything – from the individual care and attention in planning the trip, through to the efficiency of the agents on the ground in India – was handled brilliantly. An absolutely first-class service all round!
- Matthew Annable, Rajasthan, India
Difficult to articulate just how good the service from you and your team really was. We know you will continue to do well and hope we have the chance to seek your assistance again before long.
- Mr & Mrs Manson, North India
Ampersand provided a bespoke and flexible holiday, tailored to my every whim. Their highly professional staff had only one goal which was to arrange an exceptional holiday and some unforgettable experiences in India. I have no hesitation in fully recommending them and they will be the first company I approach in the future - 10/10
- Anonymous, India
We had a wonderful holiday - everything was perfect. Thank you for helping us to make a thoughtful plan to enjoy and make most out of our trip. The places we visited, the guides, the transportation and driver, the hotels selected... Everything was great!
- Jaime Benitez, South India
Everything you did for us whilst we were away was hugely appreciated, and Ampersand has been exemplary in every way. I'll always recommend you!
- Mr Richard Stoughton, Sri Lanka
Getting to Amanpulo from Manila was very simple and the beach was the most beautiful I’d ever been on; pristine white sand, not a single piece of rubbish in sight. You get your own solar powered golf buggy to drive around resort (and a butler at request). The views from the Hillside Casita were spectacular!
- Mr Wyburd, Philippines
Ampersand’s preparation, attention to detail and interaction before and during our trip show exactly why good travel agents have a role in today’s internet booking age. They were a delight to deal with!
- Mr David Wallace, North India

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