Gyeongbokgung Palace, Seoul, Korea 2.jpg South Korea.png
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James’ Comprehensive Research Journey Through South Korea

14 days from £12,350 for 2026 per person

This itinerary is based on the exact route James travelled during his in-depth research journey through South Korea, refined and rebalanced to suit the pace, comfort and flow of a luxury tailor-made holiday. It offers an insider’s perspective on the country, shaped by first-hand experience and curated to allow time for both discovery and reflection.

This thoughtfully paced journey offers an immersive introduction to South Korea, revealing a country where ancient tradition and contemporary confidence exist in effortless harmony. From royal capitals and Confucian heartlands to volcanic islands and sacred mountains, it is an exploration of culture, craftsmanship and place, shaped by history but firmly rooted in the present.

Begin in Seoul, a city of striking contrasts where palace courtyards and hanok villages sit beside cutting-edge architecture, galleries and design studios. Explore the legacy of Korea’s royal past at Gyeongbokgung Palace, wander the atmospheric lanes of Bukchon, and gain insight into the city’s dynamic creative energy before travelling south to Gyeongju, the ancient capital of the Silla Kingdom. Here, royal tombs, Buddhist temples and quiet gardens offer a serene counterpoint to modern urban life.

Continue to Busan, Korea’s vibrant port city, where mountains meet the sea and daily life unfolds with energy and colour. Explore bustling fish markets, coastal neighbourhoods and cultural enclaves before flying to Jeju Island, a UNESCO-listed landscape of lava cliffs, forested trails and powerful matriarchal traditions shaped by the Hanyeo. Time here is slower and more elemental, shaped by nature, ritual and the rhythms of the sea.

From the coast, travel inland to the spiritual heart of Korea in the Jirisan Mountains, where ancient temples sit quietly among forested peaks. The journey then unfolds through Jeonju and Andong, regions celebrated for their living traditions, refined cuisine and beautifully preserved folk villages. Staying in traditional hanok accommodations offers an intimate connection to Korea’s architectural heritage and a deeper sense of place.

The journey concludes back in Seoul, allowing time to reflect, indulge and explore at a more personal pace. Whether through contemporary dining, wellness experiences or private cultural encounters, this final chapter brings together the many threads of the journey, a Korea that feels assured, generous and quietly compelling, offering a richly layered experience for the curious and culturally minded traveller.

This is purely a suggested itinerary, it can be booked as it is or used as a starting point for creating your own luxury tailor-made holiday to South Korea.


Itinerary details

14 days from £12,350 for 2026 per person

  • Day 1 - Four Seasons Seoul - Seoul
    Arrive in Seoul and transfer to your hotel. Spend the evening at leisure to unwind from your travels.
  • Day 2 - Four Seasons Seoul - Seoul
    Morning guided tour of Gyeongbokgung Palace followed by lunch and private cooking class. Afternoon walking tour around the Bukchon Hanok area with Korean history expert.
  • Day 3 - Lahan Select Gyeongju - Gyeongju
    Morning train to Gyeongju. Be met on arrival by your guide and spend the day exploring the Shilla Tumuli tomb complex, Bulguksa Temple, a UNESCO masterpiece of Buddhist art and the tranquil grounds of Donggung Palace and Wolji Pond.
  • Day 4 - Park Hyatt Busan - Busan
    Morning scenic drive to Busan. Afternoon visit the UN Memorial Cemetery, followed by head spa and wellness treatment.
  • Day 5 - Park Hyatt Busan - Busan
    Morning visit Gamcheon Culture Village followed by lunch at Jagalchi Fish Market. Afternoon at leisure followed by an evening yacht trip around the bay.
  • Day 6 - JW Marriott Jeju - Jeju Island
    Morning fly to Jeju Island. Spend the afternoon at leisure or visit to a Jimjilbang, a traditional Korean spa.
  • Day 7 - JW Marriott Jeju - Jeju Island
    Morning walk along the Seogwipo trail, and meet the female divers, Hanyeo. Afternoon visit the Bonte Museum designed by Tadao Ando.
  • Day 8 - Hwaeomsa Temple - Jirisan National Park
    Morning fly back to the mainland and travel inland to the Jirisan region, one of Korea’s most sacred landscapes. Visit Hwaeom Temple followed by tea with a Buddhist monk and an evening of stillness and reflection.
  • Day 9 - Lahan Hotel Jeonju - Jeonju
    Morning sunrise mountain walk and meditation, before travelling to Jeonju. Afternoon Jeonju Hanok Village walking tour and evening private bibimbap cooking class.
  • Day 10 - Lahan Hotel Jeonju - Jeonju
    Morning visit the Hanji Museum followed by a traditional paper workshop. Afternoon at leisure to explore or visit the Gyeonggijeon Shrine.
  • Day 11 - Rakkojae Hahoe Hanok Hotel - Andong
    Morning travel to Andong. Afternoon visit the Hahoe Folk Village, a UNESCO site, followed by a traditional mask dance performance.
  • Day 12 - Rakkojae Hahoe Hanok Hotel - Andong
    Spend the morning visiting the Confucian academies. Afternoon guided tour of Bongjeongsa Temple followed by Weolyeonggyo Bridge at dusk.
  • Day 13 - The Shilla - Seoul
    Morning travel back to Seoul. Afternoon visit Changdeokgung’s Secret Garden followed by evening dinner at La Yeon on the 23rd floor of The Shilla.
  • Day 14 - The Shilla - Seoul
    Spend the day at leisure to explore Seoul at your own pace. Possible options include fashion consultation, K-beauty clinic or spa experience, or specialist-led contemporary art and design tour.
Bukchon Hanok Village Korea.jpeg Bukchon Hanok Village Korea.jpeg
Seoul, Korea 6.jpg Seoul, Korea 6.jpg
Deoksugung Palace, Seoul, Korea.jpeg Deoksugung Palace, Seoul, Korea.jpeg
Seoul, Korea 11.jpg Seoul, Korea 11.jpg
Gyeongbokgung Palace, Seoul, Korea 1.jpg Gyeongbokgung Palace, Seoul, Korea 1.jpg
Food Market, Seoul, Korea 1.jpg Food Market, Seoul, Korea 1.jpg
Korean BBQ, Food, Korea.jpeg Korean BBQ, Food, Korea.jpeg
Gyeongbokgung Palace, Seoul, Korea.jpeg Gyeongbokgung Palace, Seoul, Korea.jpeg
Gyeongju, Korea 6.jpeg Gyeongju, Korea 6.jpeg
Gyeongju, Korea 1.jpeg Gyeongju, Korea 1.jpeg
Bulguksa temple in Gyeongju, Korea 2.jpeg Bulguksa temple in Gyeongju, Korea 2.jpeg
Bulguksa temple in Gyeongju, Korea 3.jpeg Bulguksa temple in Gyeongju, Korea 3.jpeg
Bulguksa temple in Gyeongju, Korea 1.jpeg Bulguksa temple in Gyeongju, Korea 1.jpeg
Igidae Trail, Busan, Korea 1.jpeg Igidae Trail, Busan, Korea 1.jpeg
Jagalchi fish market, Busan, South Korea 2.jpeg Jagalchi fish market, Busan, South Korea 2.jpeg
Jagalchi fish market, Busan, South Korea 1.jpeg Jagalchi fish market, Busan, South Korea 1.jpeg
Gamcheon Culture Village,Busan, South Korea.jpeg Gamcheon Culture Village,Busan, South Korea.jpeg
The United Nations Memorial Cemetery in Busan, South Korea.jpeg The United Nations Memorial Cemetery in Busan, South Korea.jpeg
Jeju Island, Korea 4.jpeg Jeju Island, Korea 4.jpeg
Jeju Island, Korea 2.jpeg Jeju Island, Korea 2.jpeg
Glass House building at Seopjikoji on Jeju Island in South Korea.jpeg Glass House building at Seopjikoji on Jeju Island in South Korea.jpeg
Haenyeo divers, Jeju Island, Korea .jpg Haenyeo divers, Jeju Island, Korea .jpg
Jiri Mountain, Hwaeom Temple, Jirisan National Park, South Korea.jpeg Jiri Mountain, Hwaeom Temple, Jirisan National Park, South Korea.jpeg
Dado - Korean traditional tea ceremony.jpeg Dado - Korean traditional tea ceremony.jpeg
Traditional Hanok Korea.jpeg Traditional Hanok Korea.jpeg
Jeonju Hanok Village, Jeonju, Korea 1.jpg Jeonju Hanok Village, Jeonju, Korea 1.jpg
Steaming bibimbap Korea.jpeg Steaming bibimbap Korea.jpeg
Traditional South Korean, Andong, Korea.jpeg Traditional South Korean, Andong, Korea.jpeg
Wolyeonggyo bridge, Andong, South Korea.jpeg Wolyeonggyo bridge, Andong, South Korea.jpeg
Pungnammun Gate, Jeonju, Korea.jpeg Pungnammun Gate, Jeonju, Korea.jpeg
Hahoe Folk Village, Andong, South Korea 2.jpg Hahoe Folk Village, Andong, South Korea 2.jpg
Gwanghwamun Square, Seoul, Korea.jpg Gwanghwamun Square, Seoul, Korea.jpg
National Museum of Korea, Seoul, Korea 3.jpg National Museum of Korea, Seoul, Korea 3.jpg
Food Market, Seoul, Korea.jpg Food Market, Seoul, Korea.jpg
The traveller sees what he sees, the tourist sees what he has come to see.
G. K. Chesterton

Client Testimonials

I had a very lovely time and was looked after splendidly. My first visit to India could not have been better, save for being longer! But I shall return at some point and I shall look to you to make the arrangements.
- Matthew Nicklin, North India
Difficult to articulate just how good the service from you and your team really was. We know you will continue to do well and hope we have the chance to seek your assistance again before long.
- Mr & Mrs Manson, North India
Ampersand’s preparation, attention to detail and interaction before and during our trip show exactly why good travel agents have a role in today’s internet booking age. They were a delight to deal with!
- Mr David Wallace, North India
We really enjoyed the trip and were happy that we squeezed so much into a few short days. The Burmese people were lovely and the sites were fantastic. We really enjoyed the balloon ride and would highly suggest it to others in the future. The trip went super smoothly and a good time plus learning happened for all. Yangon was nice as the Strand was quite amazing and we of course loved the giant gold temple. Many thanks for all of your help and look forward to future travel with you.
- Wallace Family, Burma
We had a wonderful holiday - everything was perfect. Thank you for helping us to make a thoughtful plan to enjoy and make most out of our trip. The places we visited, the guides, the transportation and driver, the hotels selected... Everything was great!
- Jaime Benitez, South India
We have just returned back from a wonderful trip. Thank you very much for organising everything. The transfer was excellent – for once they had perfect car seats. The villa was lovely, just what we needed and the hotel had helpfully put us as far away as possible from everyone else. The breakfast buffet was the best I have ever seen – and I am slightly obsessive over breakfast!! There was an incredible choice, something for everyone and so beautifully presented. A real highlight of the trip. Thank you again for sorting everything - and at such short notice!
- Redmayne family, Phuket
I thought the Ampersand team was outstanding. We couldn’t have hoped for anything more.
- Mr Geoffrey Johnson, India
Ballyfin was great - we loved it! Best things were the amount of space, it felt like you had the whole place to yourself, the history of the house, and the staff. We'd definitely recommend it. Thanks very much for all the help getting it booked!
- Mr Wyburd, Ireland
I would recommend Ampersand without any hesitation!!! The best travel agent that I’ve ever had. Everything – from the individual care and attention in planning the trip, through to the efficiency of the agents on the ground in India – was handled brilliantly. An absolutely first-class service all round!
- Matthew Annable, Rajasthan, India
Difficult to choose the highlight of the trip, can’t choose between… 1) Taj Mahal & Oberoi Amarvilas. 2) Ranthambore. 3) Lake Palace. We have to say a particular thank you for selecting Parmod as our driver. He is a delightful and kind man who took our holiday and our enjoyment as his responsibility. Thank you for putting together such an amazing trip for us. The balance of city and rural destinations was perfect for us and the variety of rooms and hotel types brilliant. Our driver and guides also added so much to the trip with their knowledge of India’s history and culture and their willingness to discuss it both from a professional and personal angle.
- Carruthers family, North India
Getting to Amanpulo from Manila was very simple and the beach was the most beautiful I’d ever been on; pristine white sand, not a single piece of rubbish in sight. You get your own solar powered golf buggy to drive around resort (and a butler at request). The views from the Hillside Casita were spectacular!
- Mr Wyburd, Philippines
Everything you did for us whilst we were away was hugely appreciated, and Ampersand has been exemplary in every way. I'll always recommend you!
- Mr Richard Stoughton, Sri Lanka
Ampersand provided a bespoke and flexible holiday, tailored to my every whim. Their highly professional staff had only one goal which was to arrange an exceptional holiday and some unforgettable experiences in India. I have no hesitation in fully recommending them and they will be the first company I approach in the future - 10/10
- Anonymous, India
So many highlights to choose from! The hotels were amazing but Maya Villa was a highlight… I loved just hanging out in the hammock reading my book and watching the peacocks chase the cows!
- Krista Weir, Sri Lanka
Without question, you put together the best trip I have ever taken. We were shown around like visiting dignitaries, the hotels were fantastic and the itinerary was just right. Everybody I know will hear about how amazing Ampersand is!
- Leslie Siben, India
I barely know where to begin... though a sincere 'thank you' would be the best. You have organised this trip perfectly. May was an inspiring and delightful companion in Myanmar – thoroughly professional and friendly at the same time. My accommodation throughout has been superb, especially The Governor's Residence and The Mandarin Oriental. The view from the cottage at Inle Lake was beautiful and I loved every moment of being there. And here I am now on the last leg of this extended holiday at my favourite place. I could stay here for ever, the peace, silence and surroundings all amazing, plus the people and the whole aura of Vana. Thank you for much, and I look forward to speaking to you on my return.
- Ms Margulies, Burma, India & Thailand

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