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South Korea's Ultimate Art Tour

8 days from £6,650 per person

This curated journey offers an inspiring introduction to South Korea’s artistic soul, a country where ancient craftsmanship and contemporary creativity coexist in exquisite balance. From the royal palaces and artisan quarters of Seoul to the hanok-lined lanes of Jeonju and the serene temples of Jiri Mountain, you’ll trace Korea’s art history through its architecture, design and ritual.

Your journey begins in Seoul, a city where royal palaces and Confucian shrines sit gracefully among gleaming glass towers and cutting-edge galleries. This dynamic capital embodies Korea’s dual spirit of reverence and reinvention. Explore the lanes of Bukchon Hanok Village, where tiled-roof courtyards preserve echoes of the Joseon dynasty, and meet master artisans keeping ancient crafts alive, from delicate ceramics and rice-paper art to shimmering silver inlay. A private tea tasting and guided historical walk offer a gentle introduction into the city’s cultural rhythm.

At Gyeongbok Palace, your expert guide, a feng-shui specialist, will reveal the geomantic harmony behind its grand courtyards and mountain-framed vistas, while the National Museum of Korea provides a sweeping journey through millennia of artistry, from bronze-age treasures to immersive digital exhibits. Step into the serenity of Changdeok Palace’s Secret Garden, then discover Seoul’s avant-garde side on a contemporary art tour, where Korea’s vibrant creative scene unfolds through its boldest galleries and most innovative artists.

Continue your exploration with a visit to Jongmyo Shrine, the spiritual heart of Confucian Korea, where ancient rites still honor royal ancestors. Later, browse elegant boutiques showcasing the work of modern artisans, a fitting fusion of old and new. Travel onward by high-speed train to Jeonju, cradle of the Joseon dynasty and a UNESCO City of Gastronomy. Wander through the beautifully preserved Jeonju Hanok Village, where traditional homes shelter teahouses and workshops, and learn the art of hanji, Korea’s exquisite handmade paper, in an hands-on experience.

Journey south into the foothills of Jiri Mountain, one of Korea’s most sacred landscapes. Visit Hwaeom Temple, a masterpiece of Buddhist architecture and artistry set against forested peaks, and meet a temple architect who reveals the symbolism behind its intricate design. Conclude your journey with an enchanting evening of traditional music and dance, a celebration of Korea’s creative spirit and the soulful harmony between art, history and nature.


Itinerary details

8 days from £6,650 per person

  • Day 1 - Four Seasons Seoul - Seoul
    Arrive in Seoul and transfer to your hotel. Spend the evening at leisure to relax after your flight.
  • Day 2 - Four Seasons Seoul - Seoul
    Morning walking tour of Bukchon Hanok village with Korean history expert. After meet some of Korea’s leading artisans.
  • Day 3 - Four Seasons Seoul - Seoul
    Morning visit Gyeongbok Palace with a Fengshui specialist. Afternoon visit to the National Museum of Korea.
  • Day 4 - Four Seasons Seoul - Seoul
    Morning tour of Changdeok Palace and the Secret Garden. Afternoon private tour of Seoul's contemporary art scene with a specialist guide to take you to select galleries.
  • Day 5 - Four Seasons Seoul - Seoul
    Morning visit Jongmyo Shrine, the seat of Korean Confucianism. Afterwards discover the leading boutiques carrying works by Korea’s contemporary artisans.
  • Day 6 - Lahan Hotel Jeonju - Jeonju
    Morning high speed bullet train to Jeonju. Explore the hanok village in the historical centre followed by Gyeonggijeon Shrine. Visit the Hanji Museum and discover the art of traditional Korean paper-making.
  • Day 7 - Lahan Hotel Jeonju - Jeonju
    Morning drive to Jiri Mountain (1-hour) and visit Hwaeom Temple with an architecure specialist. End the day with a traditional dinner accompanied by music and dance performance.
  • Day 8 - In transit.
    Morning high-speed bullet train back to Seoul, for your onward international flight home.
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Eunpyeong Hanok Village, Seoul, Korea.jpeg Eunpyeong Hanok Village, Seoul, Korea.jpeg
Bukchon Hanok Village, Seoul, Korea.jpg Bukchon Hanok Village, Seoul, Korea.jpg
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Changdeokgung, royal palace in Seoul, Secret garden, Korea.jpeg Changdeokgung, royal palace in Seoul, Secret garden, Korea.jpeg
Changdeokgung palace in Seoul, Korea.jpeg Changdeokgung palace in Seoul, Korea.jpeg
Jeonjuhyanggyo Confucian School, Jeonju, South Korea.jpeg Jeonjuhyanggyo Confucian School, Jeonju, South Korea.jpeg
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I can't think of anything that excites a greater sense of childlike wonder than to be in a country where you are ignorant of almost everything.
Bill Bryson

Client Testimonials

We had a wonderful holiday - everything was perfect. Thank you for helping us to make a thoughtful plan to enjoy and make most out of our trip. The places we visited, the guides, the transportation and driver, the hotels selected... Everything was great!
- Jaime Benitez, South India
So many highlights to choose from! The hotels were amazing but Maya Villa was a highlight… I loved just hanging out in the hammock reading my book and watching the peacocks chase the cows!
- Krista Weir, Sri Lanka
We really enjoyed the trip and were happy that we squeezed so much into a few short days. The Burmese people were lovely and the sites were fantastic. We really enjoyed the balloon ride and would highly suggest it to others in the future. The trip went super smoothly and a good time plus learning happened for all. Yangon was nice as the Strand was quite amazing and we of course loved the giant gold temple. Many thanks for all of your help and look forward to future travel with you.
- Wallace Family, Burma
I barely know where to begin... though a sincere 'thank you' would be the best. You have organised this trip perfectly. May was an inspiring and delightful companion in Myanmar – thoroughly professional and friendly at the same time. My accommodation throughout has been superb, especially The Governor's Residence and The Mandarin Oriental. The view from the cottage at Inle Lake was beautiful and I loved every moment of being there. And here I am now on the last leg of this extended holiday at my favourite place. I could stay here for ever, the peace, silence and surroundings all amazing, plus the people and the whole aura of Vana. Thank you for much, and I look forward to speaking to you on my return.
- Ms Margulies, Burma, India & Thailand
We have just returned back from a wonderful trip. Thank you very much for organising everything. The transfer was excellent – for once they had perfect car seats. The villa was lovely, just what we needed and the hotel had helpfully put us as far away as possible from everyone else. The breakfast buffet was the best I have ever seen – and I am slightly obsessive over breakfast!! There was an incredible choice, something for everyone and so beautifully presented. A real highlight of the trip. Thank you again for sorting everything - and at such short notice!
- Redmayne family, Phuket
Difficult to articulate just how good the service from you and your team really was. We know you will continue to do well and hope we have the chance to seek your assistance again before long.
- Mr & Mrs Manson, North India
Ballyfin was great - we loved it! Best things were the amount of space, it felt like you had the whole place to yourself, the history of the house, and the staff. We'd definitely recommend it. Thanks very much for all the help getting it booked!
- Mr Wyburd, Ireland
Everything you did for us whilst we were away was hugely appreciated, and Ampersand has been exemplary in every way. I'll always recommend you!
- Mr Richard Stoughton, Sri Lanka
Difficult to choose the highlight of the trip, can’t choose between… 1) Taj Mahal & Oberoi Amarvilas. 2) Ranthambore. 3) Lake Palace. We have to say a particular thank you for selecting Parmod as our driver. He is a delightful and kind man who took our holiday and our enjoyment as his responsibility. Thank you for putting together such an amazing trip for us. The balance of city and rural destinations was perfect for us and the variety of rooms and hotel types brilliant. Our driver and guides also added so much to the trip with their knowledge of India’s history and culture and their willingness to discuss it both from a professional and personal angle.
- Carruthers family, North India
Ampersand provided a bespoke and flexible holiday, tailored to my every whim. Their highly professional staff had only one goal which was to arrange an exceptional holiday and some unforgettable experiences in India. I have no hesitation in fully recommending them and they will be the first company I approach in the future - 10/10
- Anonymous, India
I thought the Ampersand team was outstanding. We couldn’t have hoped for anything more.
- Mr Geoffrey Johnson, India
I had a very lovely time and was looked after splendidly. My first visit to India could not have been better, save for being longer! But I shall return at some point and I shall look to you to make the arrangements.
- Matthew Nicklin, North India
Getting to Amanpulo from Manila was very simple and the beach was the most beautiful I’d ever been on; pristine white sand, not a single piece of rubbish in sight. You get your own solar powered golf buggy to drive around resort (and a butler at request). The views from the Hillside Casita were spectacular!
- Mr Wyburd, Philippines
I would recommend Ampersand without any hesitation!!! The best travel agent that I’ve ever had. Everything – from the individual care and attention in planning the trip, through to the efficiency of the agents on the ground in India – was handled brilliantly. An absolutely first-class service all round!
- Matthew Annable, Rajasthan, India
Ampersand’s preparation, attention to detail and interaction before and during our trip show exactly why good travel agents have a role in today’s internet booking age. They were a delight to deal with!
- Mr David Wallace, North India
Without question, you put together the best trip I have ever taken. We were shown around like visiting dignitaries, the hotels were fantastic and the itinerary was just right. Everybody I know will hear about how amazing Ampersand is!
- Leslie Siben, India

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