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Gyeongbokgung Palace in autumn.

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Gyeongbokgung Palace is beautiful in spring, particularly during cherry blossom season, which typically occurs from late March to mid-April.

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Seoul City skyline

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Seoul city nightlife.

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Gyeongbokgung Palace, Seoul

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Gyeongbokgung Palace, Seoul

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Gyeongbokgung Palace, Seoul

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The painted detail of Gyeongbokgung Palace, Seoul

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The Gyeongbokgung Palace Royal Guard Changing Ceremony is a daily reenactment of the changing of the guard procedure that takes place in front of the main palace gate.

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Gyeongbokgung Palace, Seoul

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Military Guard at Sungnyemun gate, Seoul.

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Changdeokgung Royal Palace in Seoul

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The secret garden at Changdeokgung palace in Seoul

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Two ladies dressed in traditional Hanbok at Gyeongbokgung Palace, Seoul.

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Bulguksa temple in Gyeongju - the temple is considered as a masterpiece of the golden age of Buddhist art in the Silla kingdom.

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Prayer lanterns at Bulguksa temple in Gyeongju.

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Haetalgyo bridge in autumn at Bulguksa Temple, Gyeongju

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Thousands of colorful prayer lanterns at Bulguksa temple, each one with their own written prayer inside.

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The Woljeonggyo Bridge in Gyeongju, was originally built in 760AD during the Silla period. It was lost during the Joseon period but was painstakingly rebuilt in 2013 and finished in 2018. The restoration project is noted as one of the largest wooden bridge reconstructions in Korea.

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Tumuli Park is home to the Daereungwon Tomb Complex in the ancient capital city of Gyeongju.

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Suyoung Bay Yacht Marina, Busan

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Busan at night.

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The annual Busan Fireworks Festival held every autumn, which features a spectacular show over the ocean with the Gwangandaegyo Bridge (also known as the Diamond Bridge) as a backdrop.

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The arty Gamcheon Culture Village is known for its layered streets, twisted labyrinth-like alleys and brightly painted houses.

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Haedong Yonggungsa Temple, Busan

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The United Nations Memorial Cemetery in Busan.

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Jagalchi Market is one of the largest seafood markets in Korea, selling both live and dried fish.

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Freshly prepared spicy fish stew at Jagalchi fish market.

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Kimchi is a traditional Korean side dish (banchan) consisting of salted and fermented vegetables.

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Haenyeo divers, Jeju Island

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The Jeju Olle Trail on Jeju Island is a 437km network of routes that loop around the island. These trails offer a variety of landscapes, from coastal paths to mountain hikes, and allow visitors to explore the island's natural beauty and culture up close.

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Dol Hareubang are Jeju Island's traditional volcanic rock statues known as "Stone Grandfathers".

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Two women in traditional dress at Jeonju Hanok Village.

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Jeonju Hanok Village

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Jeonju Hanok Village in the Snow

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Korean BBQ is an interactive, communal dining experience where diners cook meat at their table.

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Bibimbap is a popular Korean dish of warm white rice topped with seasoned vegetables, beef or tofu, and a fried egg, all mixed together with a spicy gochujang sauce.

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Gyeonggijeon Shrine in Jeonju Hanok Village.

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Pungnammun city gate in Jeonju was built during the Joseon dynasty in 1734.

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Traditional South Korean mask festival, Andong

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Wolyeonggyo bridge, Andong

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Hahoe Folk Village, Andong

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Hahoe Folk Village, Andong

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Discover Luxury South Korea Tours & Holidays

South Korea is a land of captivating contrasts, a place where ancient palaces and Buddhist temples stand beside shimmering skyscrapers, and centuries-old rituals thrive amid digital brilliance. On a luxury holiday to South Korea, discover a nation where creativity, innovation and tradition are woven together in perfect harmony. From Seoul’s cutting-edge fashion and K-beauty scene to the tranquil tea fields and volcanic landscapes of Jeju Island, this is a journey through a country that has redefined modern culture while honouring its storied past.

In Seoul, the capital’s pulse beats to both old and new rhythms. Explore the grandeur of Gyeongbokgung Palace and the serenity of Changdeok Palace’s Secret Garden, before delving into the artistic lanes of Bukchon Hanok Village, where traditional hanok homes now house artisans, teahouses and boutiques. Discover Korea’s devotion to craft in its master potters, paper-makers and silk artists, whose delicate handiwork preserves the spirit of the Joseon dynasty. Stay in one of the city’s five-star hotels in Seoul, where panoramic skyline views meet world-class hospitality, and enjoy private guided tours led by expert local historians and curators. At the same time, experience the energy of Gangnam’s designer ateliers and Seongsu’s creative studios, where Korea’s global reputation for style, technology and innovation comes vividly to life.

A paradise for food lovers, South Korea offers a culinary journey rooted in balance, seasonality and the art of fermentation. Taste Seoul’s sizzling galbi barbecues, vibrant Gwangjang Market street foods and royal cuisine once reserved for kings. In Jeonju, a UNESCO City of Gastronomy, discover the origins of bibimbap and join a kimchi-making masterclass. From temple cuisine inspired by Buddhist mindfulness to contemporary Michelin-starred dining, every meal reflects the nation’s philosophy that food nourishes both body and soul. Our tailor-made itineraries in South Korea can include private cooking classes with celebrated chefs or exclusive tastings at traditional breweries.

Korea’s passion for wellbeing and beauty is legendary. Experience the restorative rituals of a jjimjilbang, the traditional Korean bathhouse, or indulge in cutting-edge K-beauty treatments that blend herbal wisdom with advanced skincare science. Pamper yourself with a luxury spa experience in Seoul or unwind in a mountain retreat where natural hot springs flow beneath forested hills. For those drawn to the aesthetic and the spiritual, Korea’s temples, mountains and coastal retreats offer serenity and renewal, while its festivals, from the Lantern Festival in Seoul to Jeju’s Fire Festival, celebrate life with dazzling creativity.

Modern Korea’s global influence extends far beyond its borders. The infectious rhythms of K-pop, cinematic masterpieces like Parasite, and the rise of Korean fashion have made the country a cultural powerhouse. Yet this dynamic modernity stands on the shoulders of remarkable visionaries; King Sejong the Great, who created the Hangul alphabet, Admiral Yi Sun-sin, whose leadership defended the nation in times of war, and the generations who rebuilt South Korea into one of Asia’s most innovative and prosperous societies following the Korean War. Their legacy endures in a people defined by resilience, artistry and optimism.

Beyond the capital, South Korea’s landscapes inspire awe, from Busan’s glittering beaches and seafood markets to Gyeongju’s royal tombs and ancient temples, known as the “museum without walls.” Journey onwards to Jeju Island, a UNESCO World Heritage site of volcanic peaks, emerald forests and black-lava shores, where you can meet the legendary haenyeo, the female free divers who embody strength and grace passed down through generations. Here, we can arrange bespoke travel experiences in South Korea, from guided hikes along the Olle Trail to private tea ceremonies at the serene O’Sulloc plantation.

A luxury holiday to South Korea reveals a country where past and future dance in perfect rhythm, where art and innovation, faith and fashion, history and high design coexist in a uniquely Korean harmony. Whether you come to explore its palaces and markets, to discover its artistry, or to indulge in its world-renowned cuisine and wellness traditions, South Korea promises an experience that is as enlightening as it is inspiring; a journey of beauty, balance and reinvention. For the discerning traveller seeking luxury travel to Asia, South Korea offers one of the region’s most captivating and culturally rich escapes.


Our suggested tours in South Korea

An Introduction to South Korea: From Seoul to Jeju Island

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11 days from £9,500

This perfectly paced introduction to South Korea captures the essence of a country where ancient tradition and cutting-edge modernity exist...

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South Korea's Ultimate Art Tour

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8 days from £6,650

This curated journey offers an inspiring introduction to South Korea’s artistic soul, a country where ancient craftsmanship and contemporary creativity...

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A Culinary Journey from Seoul to Busan

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9 days from £7,600

This immersive journey is the perfect introduction to South Korea’s rich culinary heritage, a vibrant exploration of taste and tradition....

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Wellness, Culture & Creativity in South Korea

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10 days from £8,550

With a focus on South Korea’s world-renowned beauty culture, this restorative journey celebrates wellbeing, culture and creativity in perfect harmony. From...

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Some of our favourite hotels in South Korea

Lahan Hotel Jeonju ,
Jeonju

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Ideally positioned for exploring Jeonju’s famous Hanok Village, the largest and most atmospheric in Korea, this comfortable 4-star hotel offers...

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Park Hyatt Busan ,
Busan

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Designed to look like a billowing sail, the 33 story Park Hyatt Busan sits amidst the skyscrapers of Busan’s Haeundae...

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JW Marriott Jeju ,
Jeju Island

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A beautiful fusion of contemporary design, traditional Korean ‘Choga’ architecture and a beachy seaside vibe, the JW Marriot Jeju Resort...

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Four Seasons Seoul ,
Seoul

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Directly opposite the storied Gyeongbokgung Palace, the Four Seasons Hotel Seoul rises elegantly over the capital, a 29-storey haven where...

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Lahan Select Gyeongju ,
Gyeongju

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Peacefully positioned on the shores of Lake Bomun, the Lahan Select is part of the upmarket Select collection from Korea’s...

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The Shilla ,
Seoul

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Named for an ancient kingdom that covered much of the southern Korean peninsula, the Shilla is one of Seoul’s oldest...

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Some of our favourite places of interest in South Korea

Seoul

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Seoul is energy distilled. This vast, buzzing capital has a skyline that stretches endlessly across the Han River, punctuated by...

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Gyeongju

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Once the ancient capital of the Silla Kingdom, which ruled much of the southern Korean Peninsula from the 1st to the...

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Jeonju

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Designated a UNESCO City of Gastronomy, Jeonju is a small city of around 600,000 inhabitants located in the southwest of...

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Jeju Island

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A world apart from mainland Korea, Jeju Island is a volcanic outcrop off the southern coast of the Korean Peninsula,...

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Busan

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Korea’s second city has a character all its own; more relaxed, more rugged and with a strong maritime soul. Stretching...

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Andong

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Andong is often described as Korea’s cultural heartland, a quiet riverside city where traditions are preserved not for tourists, but...

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Client Testimonials

We had a wonderful holiday - everything was perfect. Thank you for helping us to make a thoughtful plan to enjoy and make most out of our trip. The places we visited, the guides, the transportation and driver, the hotels selected... Everything was great!
- Jaime Benitez, South India
I had a very lovely time and was looked after splendidly. My first visit to India could not have been better, save for being longer! But I shall return at some point and I shall look to you to make the arrangements.
- Matthew Nicklin, North India
We really enjoyed the trip and were happy that we squeezed so much into a few short days. The Burmese people were lovely and the sites were fantastic. We really enjoyed the balloon ride and would highly suggest it to others in the future. The trip went super smoothly and a good time plus learning happened for all. Yangon was nice as the Strand was quite amazing and we of course loved the giant gold temple. Many thanks for all of your help and look forward to future travel with you.
- Wallace Family, Burma
Getting to Amanpulo from Manila was very simple and the beach was the most beautiful I’d ever been on; pristine white sand, not a single piece of rubbish in sight. You get your own solar powered golf buggy to drive around resort (and a butler at request). The views from the Hillside Casita were spectacular!
- Mr Wyburd, Philippines
So many highlights to choose from! The hotels were amazing but Maya Villa was a highlight… I loved just hanging out in the hammock reading my book and watching the peacocks chase the cows!
- Krista Weir, Sri Lanka
Without question, you put together the best trip I have ever taken. We were shown around like visiting dignitaries, the hotels were fantastic and the itinerary was just right. Everybody I know will hear about how amazing Ampersand is!
- Leslie Siben, India
I thought the Ampersand team was outstanding. We couldn’t have hoped for anything more.
- Mr Geoffrey Johnson, India
Difficult to choose the highlight of the trip, can’t choose between… 1) Taj Mahal & Oberoi Amarvilas. 2) Ranthambore. 3) Lake Palace. We have to say a particular thank you for selecting Parmod as our driver. He is a delightful and kind man who took our holiday and our enjoyment as his responsibility. Thank you for putting together such an amazing trip for us. The balance of city and rural destinations was perfect for us and the variety of rooms and hotel types brilliant. Our driver and guides also added so much to the trip with their knowledge of India’s history and culture and their willingness to discuss it both from a professional and personal angle.
- Carruthers family, North India
I barely know where to begin... though a sincere 'thank you' would be the best. You have organised this trip perfectly. May was an inspiring and delightful companion in Myanmar – thoroughly professional and friendly at the same time. My accommodation throughout has been superb, especially The Governor's Residence and The Mandarin Oriental. The view from the cottage at Inle Lake was beautiful and I loved every moment of being there. And here I am now on the last leg of this extended holiday at my favourite place. I could stay here for ever, the peace, silence and surroundings all amazing, plus the people and the whole aura of Vana. Thank you for much, and I look forward to speaking to you on my return.
- Ms Margulies, Burma, India & Thailand
We have just returned back from a wonderful trip. Thank you very much for organising everything. The transfer was excellent – for once they had perfect car seats. The villa was lovely, just what we needed and the hotel had helpfully put us as far away as possible from everyone else. The breakfast buffet was the best I have ever seen – and I am slightly obsessive over breakfast!! There was an incredible choice, something for everyone and so beautifully presented. A real highlight of the trip. Thank you again for sorting everything - and at such short notice!
- Redmayne family, Phuket
Ballyfin was great - we loved it! Best things were the amount of space, it felt like you had the whole place to yourself, the history of the house, and the staff. We'd definitely recommend it. Thanks very much for all the help getting it booked!
- Mr Wyburd, Ireland
Everything you did for us whilst we were away was hugely appreciated, and Ampersand has been exemplary in every way. I'll always recommend you!
- Mr Richard Stoughton, Sri Lanka
I would recommend Ampersand without any hesitation!!! The best travel agent that I’ve ever had. Everything – from the individual care and attention in planning the trip, through to the efficiency of the agents on the ground in India – was handled brilliantly. An absolutely first-class service all round!
- Matthew Annable, Rajasthan, India
Ampersand provided a bespoke and flexible holiday, tailored to my every whim. Their highly professional staff had only one goal which was to arrange an exceptional holiday and some unforgettable experiences in India. I have no hesitation in fully recommending them and they will be the first company I approach in the future - 10/10
- Anonymous, India
Ampersand’s preparation, attention to detail and interaction before and during our trip show exactly why good travel agents have a role in today’s internet booking age. They were a delight to deal with!
- Mr David Wallace, North India
Difficult to articulate just how good the service from you and your team really was. We know you will continue to do well and hope we have the chance to seek your assistance again before long.
- Mr & Mrs Manson, North India

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