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Sulawesi

Sulawesi is one of Indonesia’s most beguiling islands, a place where geography, culture and nature conspire to create a world that feels both remote and deeply alive. Shaped like an orchid or a many-armed starfish, its sinuous peninsulas extend into the sea, enclosing hidden bays and fringed by coral reefs that rank among the richest on earth. For divers, this is legendary territory; Bunaken National Marine Park, the Togian Islands and Wakatobi offer waters so clear and abundant with life they set global benchmarks for biodiversity. Bunaken in particular has become iconic; a short hop from Manado, it draws divers from across the world to its coral walls, sea turtles and unparalleled marine biodiversity.

Yet Sulawesi is not only about the sea. Inland, the landscapes rise into mountains and forested highlands where traditional cultures thrive. Most famous are the Toraja people of South Sulawesi, whose dramatic peaked houses and intricate rituals reflect a worldview steeped in ancestry and ceremony. To witness a Torajan funeral procession or the carving of wooden effigies known as tau tau is to encounter a culture both complex and profoundly moving, and one that has held fast in the face of modernity. Further south, the port city of Makassar has long been a crossroads, its history written in the spice trade and its streets alive with seafood markets and Bugis sailing schooners. Travelling inland from here, Sengkang offers a quieter rhythm beside Lake Tempe, where floating houses drift across the water and traditional silk weaving continues in village homes.

The island’s sheer scale and diversity make it feel like several destinations in one. In the north, volcanic peaks surround Manado, a lively gateway to Bunaken and a base for exploring the Minahasa highlands. Nearby Tomohon, with its flower farms, cool air and volcanic trails, shows another facet of life here, a sharp contrast to the coastal heat. Central Sulawesi offers a slower pace, with the remote Togian Islands scattered like jewels across Tomini Bay. To the southeast, Wakatobi presents pristine beaches and high-end dive lodges, yet remains blissfully far from the mainstream. And in the heart of the island, Lake Poso shimmers, ringed by hills and villages where daily life unfolds much as it has for centuries.

Travel here requires time and curiosity. Distances are long, flights limited and infrastructure patchy, but therein lies the appeal. Sulawesi has not been polished for mass tourism. Its rhythms are its own; fishermen mending nets on wooden jetties, morning markets laden with spices and tropical fruit, forests alive with hornbills and macaques. For those willing to venture, the reward is the chance to encounter Indonesia in its raw, unvarnished form, an island that resists simplification and repays immersion.

Sulawesi is not for everyone. But for divers, cultural travellers and those who prefer their journeys with a measure of unpredictability, it may well be the most rewarding island in the archipelago.

Manado, Sulawesi, Indonesia 2.jpg Manado, Sulawesi, Indonesia 2.jpg
Tana Toraja, Sulawesi, Indonesia 3.jpeg Tana Toraja, Sulawesi, Indonesia 3.jpeg
Tomohon, Sulawesi, Indonesia 3.jpeg Tomohon, Sulawesi, Indonesia 3.jpeg
Tomohon, Sulawesi, Indonesia 1.jpeg Tomohon, Sulawesi, Indonesia 1.jpeg
Indonesia Sulawesi Banggai Islands Indonesia Sulawesi Banggai Islands
Bunaken, North Sulawesi, Indonesia 1.jpg Bunaken, North Sulawesi, Indonesia 1.jpg
Indonesia False Clown Anemone Fish Sulawesi Indonesia False Clown Anemone Fish Sulawesi
Indonesia Bulb Tentacle Sea Anemone Sulawesi Indonesia Bulb Tentacle Sea Anemone Sulawesi
INDONESIA Bunaken, Sulawesi, Indonesia .jpeg INDONESIA Bunaken, Sulawesi, Indonesia .jpeg
Lake Tempe, Sengkang, Sulawesi, Indonesia 1.jpeg Lake Tempe, Sengkang, Sulawesi, Indonesia 1.jpeg
I can't think of anything that excites a greater sense of childlike wonder than to be in a country where you are ignorant of almost everything.
Bill Bryson

Client Testimonials

So many highlights to choose from! The hotels were amazing but Maya Villa was a highlight… I loved just hanging out in the hammock reading my book and watching the peacocks chase the cows!
- Krista Weir, Sri Lanka
I barely know where to begin... though a sincere 'thank you' would be the best. You have organised this trip perfectly. May was an inspiring and delightful companion in Myanmar – thoroughly professional and friendly at the same time. My accommodation throughout has been superb, especially The Governor's Residence and The Mandarin Oriental. The view from the cottage at Inle Lake was beautiful and I loved every moment of being there. And here I am now on the last leg of this extended holiday at my favourite place. I could stay here for ever, the peace, silence and surroundings all amazing, plus the people and the whole aura of Vana. Thank you for much, and I look forward to speaking to you on my return.
- Ms Margulies, Burma, India & Thailand
Ampersand provided a bespoke and flexible holiday, tailored to my every whim. Their highly professional staff had only one goal which was to arrange an exceptional holiday and some unforgettable experiences in India. I have no hesitation in fully recommending them and they will be the first company I approach in the future - 10/10
- Anonymous, India
Ampersand’s preparation, attention to detail and interaction before and during our trip show exactly why good travel agents have a role in today’s internet booking age. They were a delight to deal with!
- Mr David Wallace, North India
We have just returned back from a wonderful trip. Thank you very much for organising everything. The transfer was excellent – for once they had perfect car seats. The villa was lovely, just what we needed and the hotel had helpfully put us as far away as possible from everyone else. The breakfast buffet was the best I have ever seen – and I am slightly obsessive over breakfast!! There was an incredible choice, something for everyone and so beautifully presented. A real highlight of the trip. Thank you again for sorting everything - and at such short notice!
- Redmayne family, Phuket
Getting to Amanpulo from Manila was very simple and the beach was the most beautiful I’d ever been on; pristine white sand, not a single piece of rubbish in sight. You get your own solar powered golf buggy to drive around resort (and a butler at request). The views from the Hillside Casita were spectacular!
- Mr Wyburd, Philippines
Difficult to articulate just how good the service from you and your team really was. We know you will continue to do well and hope we have the chance to seek your assistance again before long.
- Mr & Mrs Manson, North India
We really enjoyed the trip and were happy that we squeezed so much into a few short days. The Burmese people were lovely and the sites were fantastic. We really enjoyed the balloon ride and would highly suggest it to others in the future. The trip went super smoothly and a good time plus learning happened for all. Yangon was nice as the Strand was quite amazing and we of course loved the giant gold temple. Many thanks for all of your help and look forward to future travel with you.
- Wallace Family, Burma
We had a wonderful holiday - everything was perfect. Thank you for helping us to make a thoughtful plan to enjoy and make most out of our trip. The places we visited, the guides, the transportation and driver, the hotels selected... Everything was great!
- Jaime Benitez, South India
Without question, you put together the best trip I have ever taken. We were shown around like visiting dignitaries, the hotels were fantastic and the itinerary was just right. Everybody I know will hear about how amazing Ampersand is!
- Leslie Siben, India
Everything you did for us whilst we were away was hugely appreciated, and Ampersand has been exemplary in every way. I'll always recommend you!
- Mr Richard Stoughton, Sri Lanka
I had a very lovely time and was looked after splendidly. My first visit to India could not have been better, save for being longer! But I shall return at some point and I shall look to you to make the arrangements.
- Matthew Nicklin, North India
Ballyfin was great - we loved it! Best things were the amount of space, it felt like you had the whole place to yourself, the history of the house, and the staff. We'd definitely recommend it. Thanks very much for all the help getting it booked!
- Mr Wyburd, Ireland
Difficult to choose the highlight of the trip, can’t choose between… 1) Taj Mahal & Oberoi Amarvilas. 2) Ranthambore. 3) Lake Palace. We have to say a particular thank you for selecting Parmod as our driver. He is a delightful and kind man who took our holiday and our enjoyment as his responsibility. Thank you for putting together such an amazing trip for us. The balance of city and rural destinations was perfect for us and the variety of rooms and hotel types brilliant. Our driver and guides also added so much to the trip with their knowledge of India’s history and culture and their willingness to discuss it both from a professional and personal angle.
- Carruthers family, North India
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- Matthew Annable, Rajasthan, India
I thought the Ampersand team was outstanding. We couldn’t have hoped for anything more.
- Mr Geoffrey Johnson, India

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