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Brown's Hotel, A Rocco Forte Hotel
London

As London's longest running hotel, Brown's is an institution. It has been a mainstay on Mayfair’s Albemarle Street since 1837 and over the years has hosted legendary guests such as Alexander Graham Bell, Rudyard Kipling and Agatha Christie. However, its recent renovation has seen it step away from tradition towards a striking new design.

Tucked away behind the Royal Academy of Arts, Brown’s is wonderfully located. As well as being close to some of the city's best shops and attractions (Victoria Beckham, Fortnum & Mason, The Ritz and Burlington Arcade are all minutes away), Green Park is right on the doorstep and the buzzing nightlife and café culture of Soho is just a ten-minute walk. However, guests may not wish to stray too far, afternoon tea at the hotel has been voted one of London's best! Brown’s is steeped in tradition, and the public areas reflect the hotel's Victorian townhouse heritage. But there is a contemporary approach to hospitality, and whilst all the staff will know you by name, the vibe is charming rather than formal.

The 2018 refurbishment, with Forte sisters, Lydia and Irene, at the helm, has seen the addition of bright and bold wallpapers combined with cream carpets, cosy sleigh beds, antique dressers and high windows in timeless Victorian settings. However, the jewel in the crown is the Kipling Suite; richly intricate William Morris-style wallpaper, modern art and mint green tones, two bedrooms, double showers and a huge bath, plus a chilled bottle of wine on arrival, all of this sets the tone for a relaxing and luxurious stay.

Brown's is also the proud home of the Donovan Bar, named after renowned photographer Terence Donovan. Over 50 black and white fashion photographs line the walls, and touches of gold work well against the 18th century stained glass. Often frequented by Winston Churchill, the bar has a fantastic buzzing atmosphere and is the perfect place for cocktails on any night of the week. Drinks maestro Salvatore Calabrese heads up the bar and his exciting menu offers a variety of new and signature creations.

Food at Brown’s is nothing short of a gastronomical creation. The newly added Beck at Brown’s (which has replaced HIX by Mark Hix) has been coined as a ‘casual Italian’, yet provides diners with slick service combined with world-class wines and show-stopping food. This is all the creation of head chef, Heinz Beck, the German-born chef who is responsible for the three Michelin stars at La Pergola in Rome.

UK - Brown's Hotel UK - Brown's Hotel
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I can't think of anything that excites a greater sense of childlike wonder than to be in a country where you are ignorant of almost everything.
Bill Bryson

Client Testimonials

I would recommend Ampersand without any hesitation!!! The best travel agent that I’ve ever had dealings with. Everything – from the individual care and attention in helping to plan the trip, through to the efficiency of the agents on the ground in India – was handled brilliantly. An absolutely first-class service all round.
- Matthew Annable, Rajasthan, India
I thought the Ampersand team was outstanding. We couldn’t have hoped for anything more.
- Mr Geoffrey Johnson, India
Difficult to articulate just how good the service from you and your team really was. We know you will continue to do well and hope we have the chance to seek your assistance again before long.
- Mr & Mrs Manson, North India
I had a very lovely time and was looked after splendidly. My first visit to India could not have been better, save for being longer! But I shall return at some point and I shall look to you to make the arrangements.
- Matthew Nicklin, North India
Without question, you put together the best trip I have ever taken. We were shown around like visiting dignitaries, the hotels were fantastic and the itinerary was just right. Everybody I know will hear about how amazing Ampersand is!
- Leslie Siben, India
We had a wonderful holiday - everything was perfect. Thank you for helping us to make a thoughtful plan to enjoy and make most out of our trip. The places we visited, the guides, the transportation and driver, the hotels selected... Everything was great!
- Jaime Benitez, South India
So many highlights to choose from! The hotels were amazing but Maya Villa was a highlight… I loved just hanging out in the hammock reading my book and watching the peacocks chase the cows!
- Krista Weir, Sri Lanka
Everything you did for us whilst we were away was hugely appreciated, and Ampersand has been exemplary in every way. I'll always recommend you!
- Mr Richard Stoughton, Sri Lanka
Ampersand’s preparation, attention to detail and interaction before and during our trip show exactly why good travel agents have a role in today’s internet booking age. They were a delight to deal with!
- Mr David Wallace, North India

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